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Discover the exquisite world of Stone Jewelry, a manufacturing and trading company known for its classic designs inspired by elegance and sophistication. Offering products for women and men, our jewelry ranges from darling pearls to signature pieces, perfect for all occasions.
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STONE JEWELRY By Maiken, Camilla, Katrine C, Louise, Lærke, Malene and Anne-Sofie
FACTS • Owner – Luise Steen Michaelsen • Private limited company • Manufacturing and trading company • Jewelry industry
History • The Blue Door • Designs and makes • Inspired by • The name Stone • -Steen • -Stoney
Products for women Darlings Classic Beauties Daily Love Sweethearts -Imported -Expensive -Special occasions -Small pearls -Young women -Daily use -Made of pearls -Basic outfits -Freshwater pearls -Finer occasions
Products for men Onlyblack and greypearls Signature pearl
Competitors and market • Many competitors • -Månesten • -Pernille Corydon • -Malene Birger • Market • -North Denmark • -Internet site • -Home parties • Market growth • -Earrings and necklaces • -Directly to retailers
MISSION, VISION AND KEY COMPETENCE • -Jewelry to affordable prices • -Make it her full time job
CRITICAL SUCCES FACTORS • Dealers of the materials, sheneeds to produce the bracelets • Her ownenergy • Extraworkingcapacity if her companygrowsbigenough.