Hello,

1. Hello, Everyone!  Welcome to Cambridge BEC Preliminary Jin Jing (Grace) March 21, 2011

2. product • tangible • intangible

3. product • tangible

5. triangle triangular • square square • rectangle rectangular • oval oval • circle circular • semicircle semicircular

6. ℉、℃、㎡ • length: long, short • width: wide • height: high • depth: deep • size: inch, mm, cm, m • weight: kilo • price: ＄￥￡ • diameter: in diameter • color: blue • be made of: wood, metal

7. P70 III 初 • 1. How wide is that orange box? • 2. How high / tall is that lamp? • 3. How deep is that swimming pool? • 4. How big is your LCD monitor? • 5. How heavy is that leather briefcase? / How much does that leather briefcase weigh? • 6. How much is that mobile phone? / How much does that mobile phone cost? • 7. How big is the wheel?

8. What is the length of an A4 sheet of paper? • What is A4 sheet of paper in length? • How long is an A4 sheet of paper? • It is 20 cm. • It is 20 cm in length.

9. Comparatives and superlatives • long • tall • big • thin • heavy • happy • interesting • expensive • difficult • handsome, • early • narrow • good • well • bad • many /much • little • few

10. Comparatives and superlatives • long, longer, longest • tall, taller, tallest • big, bigger, biggest • thin, thinner, thinnest • heavy, heavier, heaviest • happy, happier, happiest • interesting, more interesting, most interesting • expensive, more expensive, most expensive • difficult, more difficult, most difficult • handsome, handsomer, handsomest • more handsome, most handsome • early, earlier, earliest • narrow, narrower, narrowest • good, better, best • well, better, best • bad, worse, worst • many /much, more, most • little, less, least • few, fewer, fewest

11. U盘 U盘笔 PDA Skype USB drive pen drive personal digital assistant个人数字助理 语音即时聊天软件

12. The PC is more expensive than the printer. • The printer is cheaper than the PC. • The printer is not as expensive as the PC. • The Printer is less expensive than the PC. • My favorite thing is… It is…

13. complete the table adjective noun measurement high height centimeters / meters long centimeters / meters width deep centimeters / meters fast kilometers per hour kilogrammes length wide centimeters / meters depth speed heavy weight

14. huge brand new exciting reliable attractive strong economical portable tiny out of date boring defective ugly weak expensive heavy opposite adjectives Heavy, tiny, weak, ugly, out of date, expensive, boring, defective

15. complete the sentences tiny portable • Compared to the huge old version, this one’s __________. • The S2000 is __________ so you can carry it with you wherever you go. • Its design had become __________ so we had to stop making it. • Low fuel consumption makes it one of the most __________ cars on the road. • We had to withdraw the new product due to a __________ component. • Customers found the design sample __________ and lacking any real interest. • Most people thought it looked ugly but some found it very __________. • Its ultra-hard plastic casing means it’s very __________ out of date economical defective boring attractive strong

17. power amplifier • photocopier

20. filing cabinet (that fits under the desk)

21. Revolutionary car takes to sky.

22. Revolutionary car takes to sky. • A designer in Russia has created a vehicle that can travel on land, water, and even in the sky

23. travel along lands, slide through water and snow, and even fly, thanks to a gliding parachute that acts as a portable wing. • It's great for fishing or hunting, especially the two-seater, its flying speed can be very slow, it can be set at 15 kilometers per hour, so it will practically stay still, that's good for hunting. • With its 30 horsepower motor, revolution can reach speeds of 160 kilometers an hour in the air and 80 on land. The newmachine he and his team are working on can go even faster than this on land and reaches speeds at 450 kilometers an hourin the air, as well as being an inventor and a designer

24. product • intangible: service

25. testimonial refer to remote control install adjust personal preference characteristic non-peak electricity rate energy conservation switch lights on and off n.证明书,推荐书 提到，谈到 遥控，遥控装置 vt.安装，安置 vt.调整,调节，使适合 个人偏好 n.特性，特征 非高峰期 电价 n.能源的节约 开关电灯 vocabulary 1

26. burglar fire brigade cell phone watering system be away on holiday n.夜盗 n.消防队 手机 浇水装置 去度假 vocabulary 2

28. Florida, USA • A month ago • 78 • 190 • 23 • 1900

29. contract = agreement • ISP: Internet Service Provider

30. ESP: English for Specific Purpose • EGP: English for General Purpose

31. A piece of equipment that’s used to control something such as a television from a distance… Something that’s easy use, that’s useful, or is near to where you are is… If there is a fire you call them… If you want to know the price of a product or a service you write or phone for a remote control convenient fire brigade quotation GUESS

32. national calls • landlines • broadband connection • connecting calls • 10 • free • 24 hours a day • network or single computer • euro 75 per month • euro 120 • 2 year

33. New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is made for kids around 4 – 8 years old. It has rubber covering and is safe for kids to play with. It is small and light, thus kids can carry it around in pockets.

34. Mobile phones • MITSUBISHI ELECTRIC三菱电机 M528 RMB1500 • Screen display: colour、8 lines of text • Special features: Phone book、Message、Settings、Profile、Amusement、Tools ( calculator、alarm )、Game、Web Browser、STK • Works in all countries • Service packages • Package name • Monthly fee RMB 36 Call rates per minute RMB 0.60 • Free call minutes 100 Free text messages 500

35. the 2009 Cadillac SRX 3.6 "YOUR SAFETY ISN’T OPTIONAL" In 1928, Cadillac became the first automaker to incorporate safety glass in all windows. Proud to carry on that legacy, Cadillac stillkeeps safety a primary concern. So when we had the chance to have the National Highway Traffic Safety Administration run the SRX 2009 through an optional safety test, we gladly stepped up to the challenge. As it turns out, when it comes to full size SUVs we were the only ones to go that extra mile. We received the highest score possible. But even more valuable to us is the peace of mind that comes with knowing Cadillac’s legacy for safety lives on.

37. 苹果iPad外壳尺：242.8mm*189.7mm*13.4mm。WiFi+3G 版重 730 克。操作系统、软件运行及功能基本上和 iPhone 一样。最大亮点要算它的CPU，是苹果自己研发的 Apple A4处理器。主频1GHz。存储方面是内置64 GB闪存。内置25Whr锂电池，待机时间一个月，正常使用时间10小时。iPad采用9.7寸多点触控屏幕，LED 背光＋IPS面板，分辨率1024×768。几乎能够运行 App Store 上的全部 140,000 多个应用程序。iPad 有两个版本，一款配备了 Wi-Fi，另一款同时配备了 Wi-Fi 和 3G。

38. iPad is a design that’s thin, light, and brilliant. It has a 9.7-inch, high-resolution LED-backlit IPS display. and incredible Multi-Touch capability. It’s the best way to experience the web, email, photos, and video. It’s easy for you to take it anywhere 150,000 apps at your fingertips.

39. Tips: • 1. Apps: application software for apple products. • 2. Wi-Fi: local wireless network • Contestant: a salesperson • Question Master: a customer • No. of Questions: 6-8

40. after-sales service environmental-friendliness performance price reliability reputation style user-friendliness 对环境无害，有环保的特点 用户使用方便 Main reason for each purchase

41. WHO HOW MANY WHAT HOW MUCH WHERE HOW WHEN WHY

42. Branding塑造品牌 • What is your favorite brand of… • Coffee? • Soap? • Clothes? • Tell your partner and explain why you choose that particular brand. Is your choice affected by the color, packaging, advertising, price, logo? Do you ever buy a product or service because of its smell?

43. guarantee, replacement, consumer, customer service, return, condition, wear and tear, non-standard guarantee Under the terms of this __________, the customer has the right to __________ any product that is defective or in a poor __________. This does not apply to any product that has suffered natural __________ or has been damaged through negligence or fitted with __________ parts as the result of a customer installation. All damaged or faulty goods should be sent to the ____________ department and you will be issued with a __________ product of the same type. This will not affect your __________ rights. return condition wear and tear non-standard customer service replacement consumer

44. Instructions for… • Commodity名称 • Specification规格(shapes & size) • Category种类 • Ingredients / Materials成分 • Color颜色 • Original place原产地 • Market price市场价 • RRP参考/建议零售价 • Promotion price促销价 • Functions功能 • Features特色 • Instructions使用说明 • After-sales service售后服务 • Warranties担保 • Caution注意事项

45. 产品说明书 • Commodity名称: • Specification (shape & size)规格: • Category种类: • Materials (ingredients)成分: • Color: • Original place原产地: • Market price市场价: • PPR建议零售价: • promotion price促销价: • Functions: • Features: • Instructions: • After-sales service: • Warranties: • Caution:

46. 产品促销广告 • Products • Types of ads • Why • How

47. advertising Way of publicizing brands PR is the other way of publicizing brands Therefore, Branding is the focus today Packing, way of branding

49. Buberry