1 / 21

Hybrid Logic

Hybrid Logic. Self-healing cloud hosting platforms www.hybrid-logic.com. Hybrid Logic: Investment criteria. £ 100k invested to date Product ready and selling First customers secured Seeking £4 00k investment Projected Y5 revenue £6 0m. Hybrid Logic: The pain that we’re solving.

latham
Download Presentation

Hybrid Logic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. HybridLogic Self-healing cloud hosting platforms www.hybrid-logic.com

  2. HybridLogic: Investment criteria £100k invested to date Product ready and selling First customers secured Seeking £400k investment Projected Y5 revenue £60m

  3. HybridLogic: The pain that we’re solving • HybridLogic = computer science + real world web hosting pain Three huge problems: • Hardware and software fails • Size of problem: £17bn in 2011 [CA technologies] • Need self-healing • Websites get spikes in traffic • Need auto-scaling • Users make mistakes • Need a cloud time machine

  4. Self-healing cloud hosting platform • For web applications and email • Failover across machines and data centers • Continuous live backup and 1-minute auto-recovery • No expensive storage hardware (SAN) needed, average saving of 70% • On-demand scalability • Seamlessly & instantly live-migrate sites, databases, applications and email accounts. No downtime. • Automatically reacts to spikes in traffic • Automatically scales up to dedicated hardware for busy sites HybridLogic: What we’ve done

  5. Cloud time machine • Let customers revert to any point in time • Instant recovery to snapshots of websites, databases or email • Keep a record of all changes – like a time machine • High density hosting • HybridLogic provides 4x better utilization than fully virtualized solution • Burst customers to dedicated machines automatically – licensees bill them based on quantified usage HybridLogic: What we’ve done

  6. There are 30,000 web hosts globally • Average number of servers per host is 20 • Licensing model yields recurring revenue • List price is £165 per server per month • Total addressable market is £1.2bn • Target market for year 5 is 1,500 web hosts (5%) • Target market is worth £60m • … and that’s just the web hosts • Enterprise software market £150bn • Enterprise storage market £100bn HybridLogic: Scale of opportunity and pricing

  7. Prospecting • Hosting service providers • Classic high-tech market • Key prospecting tools • HostingCon: largest trade show for this market • Target key bloggers and industry analysts • Website and organic SEO traffic • Converting • Proven customer acquisition model • Qualification process • 30 day trial • 1:1 webinar demo • Self-service is crucial • Deploy software through “Launchpad” HybridLogic: Customer acquisition

  8. Web hosting industry commoditising • Amazon turning hosting into a price war • Compete more effectively • No SAN costs & better hardware utilisation = better margins • Price squeeze inevitable • Weapons to resist price pressure: • Mass market • Self-service • Value added services e.g. cloud time machine HybridLogic: Web hosting – a commoditising market

  9. HybridLogic: Competitive matrix

  10. Barriers to competition • Complicated technology • Four years of R&D resulted in new approach • R&D difficult and deep • Get ahead and stay ahead • Continue to innovate • Intellectual property • Legal • Constructing a thicket of 5 patents internationally • We own all IP to the system HybridLogic: Barriers to competition

  11. HybridLogic: Financials – PNL Y1-5

  12. HybridLogic: Financials – Peak cash requirement

  13. HybridLogic: Financials – Breakdown of £400k spend

  14. Technical team Luke Marsden CEO & Founder 1st from Oxford in Computer Science;11 years running hosting company RobHaswell CTO & Founder 11 years web development and systems programmer Jean-Paul Calderone Developer Python and network developer; worked for Apple, co-founder of Twisted project Mike Smithson VP Sales & Founder 20 years experience selling technology, and running web agency Product team HybridLogic: Committed Team

  15. Eric Barton Investor & Advisor CTO and founder Whamcloud Anil Hansjee Advisor Ex-Google M&A, strategy, biz dev, funding, business models David May NED CTO of XMOS, IP expert, 50+ patents Anne Johnson Advisor Silicon Valley advisor Jason Seats Lead Investor & Advisor Founder of Slicehost, sold to Rackspace in 2008 HybridLogic: Investors & Advisors

  16. Invested £100k own money • Just raised further £100k angel money • Looking for £400k seed funding • EIS eligible Yr 5 exit • Trade sale in Year 5 • Current Sector Valuation is5-10x EBITDA • Potential exit value minimum £60m @ 5x EBITDA • Anticipated ROI at least 15x Year 4 EBITDA projection is $18m HybridLogic: Investment required £400,000

  17. HybridLogic: Conclusion & contact Early to market Committed founders Technology works – proven Customers love it There’s a big return Call Luke on 07791750420 Thank you - questions?

  18. Appendix

  19. Hosting Services Rackspace SoftLayer PEER1 Unisys Logica DD Google Amazon EIG HP IBM Parallels CPanel OnApp EMC NetApp HDS VMware 3Tera Oracle Cisco Hardware Software HybridLogic: Exit strategy – 20 candidates

  20. Milestones: • Launch Point-in-Time Restore interface – June • Launch self-service “Launchpad” – June • Launch new Hybrid Logic website – June • Add EC2 support – July • Attend HostingCon – July • WHMCS plugin – September • Work on scaling to 100+ servers – October • Target: 10th licensee into live environment – September HybridLogic: Product roadmap

  21. Achievements to date: • 2008 • HybridLogic founded as R&D organisation • 2009 • First proof-of-concept (working MySQL support) • 2010 • Initial funding • Email system completed • Beta programme • 2011 • Accepted into SETsquared business incubation centre • Attended HostingCon on ‘reconnaissance mission’ • First licensee goes live • 2012 • Second, third, fourth and fifth licensees go live • Business plan & strategy review completed HybridLogic: Progress

More Related