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Shaun Rosell EDCI 887 Book Review

Shaun Rosell EDCI 887 Book Review. About the book. The evolution of Google Transitioned from an office above a bike shop to a garage and finally to the Googleplex Started in the field of search to become a key part of the revolution of computers and technology

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Shaun Rosell EDCI 887 Book Review

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  1. Shaun Rosell EDCI 887 Book Review

  2. About the book • The evolution of Google • Transitioned from an office above a bike shop to a garage and finally to the Googleplex • Started in the field of search to become a key part of the revolution of computers and technology • Google’s place in Silicon Valley and the Technology World

  3. About google • Started by Stanford graduate students Larry Page and Sergey Brin • Started as a search company, but has become a company focused on innovation • Has ventured into servers, electrical power, phones, video, television, internet service… • Desire to make all technology accessible to the world • Increase ease • Reduce costs

  4. The google business plan • “Don’t be evil” (Evil determined by Sergey Brin) • Make the users happy and make money • Focus on speed, flexibility, and data • Change the world by collecting, organizing, and sharing all the world’s information

  5. The search • Aspects • Crawling • Indexing • Relevance • BackRub • PageRank • Speedy delivery of results • “Google Knows”

  6. Money in search • AdWords • Pay-per-click advertising • Auction advertising • Relevance/Quality of advertising

  7. Interesting facts • SafeSearch • Search semantics • Names • Products • April Fools • “I’m feeling lucky”

  8. Employment at google • Culture of startup • Look and feel of many technology companies • 20% of time dedicated to self-chosen projects • Job retention

  9. The future of google • Google Fiber • Continue to purchase technology, improve technology, and make technology available to the masses (e.g., Google Maps, YouTube) • Who knows? • Brain-implanted search

  10. references Levy, S. (2011). In the plex: How google thinks, works, and shapes our lives. (1st ed.). Simon & Schuster.

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