Judy Wilson, MSH, RD, LD Food & Nutrition Service, USDA

1. Judy Wilson, MSH, RD, LD Food & Nutrition Service, USDA Core Nutrition Messages: Supporting Dietary Guidance Messages That Motivate

2. FNS CoreNutrition Messages SUPPORTING : Program Policies WIC Food Package School Meals Regulations SNAP-Ed • Empowering People Dietary Guidance • Consumer-tested, relevant and actionable messages and tips • Help participants understand and apply MyPlate and the DGAs • Support USDA priorities and program polices • Facilitate collaboration and communication of consistent messages across the nutrition programs.

3. Audience & Topics Low-income Moms of Preschool (2-5) and Elementary School Kids (6-10) and Kids (8-10) Child Feeding | Low-Fat Milk | Whole Grains | Fruits &Veggies

4. The Products • Messages for Mothers and Kids age 8-10 • 29 Messages • Cooking and Eating Together; Family Meals; Role Modeling; Child feeding • Whole Grains, Milk and Fruits and Veggies • Communication Tools for Moms-videos, widgets • Implementation Guide • Tips, Advice and Guidance • Kids video game and activity sheets

5. Kid’s Game, Messages and Activities • Interactive Game: Builds knowledge, skills and confidence in making healthier choices while supporting active lifestyle (subliminal).

6. Supporting MyPlate 8 MilkMessages 5 Fruit & VegetableMessages 5 Whole GrainMessages 11 • Child Feeding Messages

7. Fruits & Vegetables For Moms of Elementary School Kids Let your kids be produce pickers. Help them pick fruits and veggies at the store.

8. Fruits & Vegetables For Moms of Preschool Kids They learn from watching you. Eat fruits and veggies and your kids will too.

9. Whole Grains For Moms of Elementary School Kids Start every day the whole grain way. Help your kids get their day off to a healthy start. Serve whole‐grain versions of cereal, bread, tortillas or pancakes at breakfast. Whole grains give your kids B vitamins, minerals and fiber to help them feel full longer so they stay alert to concentrate at school.

10. Whole Grains For Moms of Preschool Kids Happy kids. Happy tummies.Serve your little ones whole grain versions of their favorite bread, cereal or pasta. It’s a simple way to help them eat more whole grains. And, eating more whole grains that are higher in fiber can make potty time easier, too.

11. Milk For Moms of Elementary School Kids They’re still growing.Help your kids grow strong. Serve fat‐free or low‐fat (1%) milk at meals.

12. Milk For Moms of Preschool Kids Mom is a child’s first teacher.You teach by doing. Every time you drink fat‐free or low‐fat (1%) milk, or eat low‐fat yogurt, you’re giving your kids a lesson in how to eat for better health. It’s a lesson they can use for all their lives.

13. Milk For Kids 8-10 years old Fuel up with milk at meals. And soar through your day like a rocket ship.

14. Child Feeding Keep meal time relaxed to nourish the body and help your family make stronger connections. Let your little ones select which foods to put on their plates and how much to eat from the healthy choices you provide. Enjoy each other while enjoying family meals

15. Child Feeding Messages • Feed their independent spirit at mealtimes. Each meal with your preschoolers is a chance to help them grow and learn to make decisions on their own. Encourage them to make their own food choices from the healthy foods you offer. Start early; you’ll help them build healthy eating habits for life.

16. About the Supporting Content • Narrative Stories (Mom –to-Mom) • Bulleted Tips • Questions and Answers • Interactive tools • Recipes Can be used in print materials, for discussions, anticipatory guidance and more.

17. Cooking Together Activities • Add ingredients. • Stir. • Spread peanut butter or other spreads. • Shake a drink in a sealed container. • Knead bread dough. 3 year olds

18. Mom’s Stories-peer-based & inspiring. One Mom’s Story: Using “Mom Power” for Good “As a mom, it’s my job to make sure my family gets the foods they need every day – like milk. That’s why I serve fat-free or low-fat (1%) milk to my kids. I also keep low-fat or fat-free yogurt and cheese in the house for healthy snacks. This helps my kids eat better, develop healthy habits, and grow strong.”

19. Q&A-anticipatory guidance Moms often ask: Q. How do I know my kids are getting enough food and nutrition? A. Young children eat when they are hungry and usually stop when they are full. It’s also helpful to know that before eating, their stomachs are about the size of their fist. So what may not look like much food to you may actually be just right for their small stomachs.

20. Bulleted Tips-providing moms with options Try these tips to make serving themselves an even better experience. • Use small bowls so your kids can see the food, and use serving utensils they can hold easily in their little hands. • Hold the serving bowls for them to make it easier to scoop up the food. • Be patient! Your kids are learning, so be ready to wipe up a few spills. • Encourage and praise your children when they serve themselves.

21. Application to Practice National and State Programs

22. Videos Milk Whole Grains Child Feeding

23. Milk Video

24. Milk Rollover Prepare snacks and meals with your kids. Make smoothies by blending together 1% fat milk, fruit and low-fat yogurt. Or, make oatmeal with 1% fat milk instead of water. • Kids 9 and older need 3 cups of milk per day, but younger kids need less-kids age 4-8 need 2 ½ cups; kids age 2-3 need 2 cups. To make sure your family gets the milk they need, keep milk products, like yogurt and cheese made with !% fat milk, in the fridge, too. • Fat-free and low-fat (1%) milk have the same key essential vitamins, minerals and protein as whole and 2% fat milk, but without the extra fat, so they’re also good for your heart. • Take it slowly. If your young child or family is drinking whole milk, first change to 2% fat milk for a few weeks, then switch to 1% fat milk. Later, you can try fat-free milk. • The nutrients in milk help refuel muscles, so quench your kids’ thirst with a cold glass of fat-free or low-fat (1%) milk after school or play.

25. Especiallyfor Moms Recipes, Tips and Resources · Whole Grains · Milk · Child Feeding · Fruit & Vegetables Fun Ways for Kids to Learn · Messages · Game · Activity sheets · Cooking with Kids MyPlate Core Nutrition Messages Especially for Moms As a Mom, we know you want your kids and the entire family to eat the foods they need to grow, develop and do their best at school, play and work. That’s why we have provided these recipes, videos, tips, and factsheets just for you! You will find quick and easy recipes kids and other family members will enjoy. Videos, rollover widgets and factsheets tips provide ideas on ways to get your kids to try new foods, eat whole grains, fruits and vegetables and low-fat milk and yogurt. Recipes: Easy, delicious, and healthy foods your family will enjoy! Recipes Videos Rollovers Fact sheets Whole Grains Fruits & Veggies Milk, Yogurt Videos: View these video and learn how moms, just like you, are helping their kids families eat healthier foods. Whole Grains Rollover Widgets: Learn about the health benefits of these foods and get ideas about ways to motivate kids to eat them! Whole Grains Child Feeding Milk Fact Sheets, Tips, Advice: Get clear and accurate facts and easy ways to : include great tasting whole grains in meals, switch to low-fat milk products in 3 easy steps and simple ways to help kids learn to make healthy foods choices. nEasy ways to “Make the switch to low-fat milk” nHow to “Start them early with whole grains.” nSimple ways to help kids learn to make healthy choices Child Feeding Milk

26. Ways t0 Conveying Messages: MyPlate Preschooler' guidance Child Feeding Messages WIC resources MyPlate Others Tailoring tools to meet your needs

27. Team Nutrition:

28. Examples of State Uses Billboards Audio version of mom’s stories

29. Coming Soon: Spanish Translations Déjelos que aprendan al servirse solos. Sus hijos aprenderán muchas lecciones de la vida útiles cuando se les permite servirse solos a la hora de la comida: • Aprenden a tomar decisiones acerca de cuáles y cuántos alimentos deben poner en sus platos. • Aprenden a estar más conscientes de cuándo tienen hambre y cuándo están satisfechos. • Desarrollan mejor sus habilidades motoras y su coordinación mano-ojo. • Aprenden a compartir, a tomar turnos ya hacerse responsables de sus decisiones.