Digital Marketing Course in Noida

5. INTRODUCTION TO DIGITAL MARKETING INTRODUCTION TO DIGITAL MARKETING • The Introduction to Digital Marketing module enables you to harness the power of Digital • You will understand the foundation principles of Digital Marketing, and be able to • distinguish how it differs from traditional marketing. • This module will also introduce you to the Digital Marketing Institute Methodology, an • iterative framework that outlines the foundation tenets of Digital Marketing and the visual • scheme that provides the basis for implementation of the different channels.

6. TOPICS COVERED IN THE INTRODUCTION TO TOPICS COVERED IN THE INTRODUCTION TO DIGITAL MARKETING MODULE INCLUDE DIGITAL MARKETING MODULE INCLUDE • The Digital Marketing Institute Method Definition of the DMI Method Principles Our Tools The DMI Framework The DMI Quality Scale

7. DIGITAL MARKETING Key Concepts of Digital Marketing Traditional v. Digital Marketing The Opportunity of Digital Marketing Characteristics of Digital Marketing Implication of Digital Marketing Market Research v. Market Reality

8. DIGITAL MARKETING COURSE IN NOIDA

10. DIGITAL MARKETING Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

11. 10 TYPES OF DIGITAL MARKETING YOU SHOULD KNOW – AND CONSIDER FOR YOUR MARKETING STRATEGY Digital Marketing is one of those terms with which we all have a feel1ing that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like it is related to online marketing or a summarizing term for all online marketing activities lets put it simply

14. SOCIAL MEDIA MARKETING The Social has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list. Social Media Marketing is the use of social media platforms and websites to promote a product or service.

15. CONTENT MARKETING Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.

16. SEARCH ENGINE OPTIMIZATION (SEO) SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords in the copy of a website or within the content you want to show in search and getting links to this website or content.

17. TOPICS COVERED IN THE SEARCH TOPICS COVERED IN THE SEARCH ENGINE OPTIMIZATION MODULE INCLUDE: MODULE INCLUDE: ENGINE • ● Key SEO Concepts • ● Search Results & Position • ● Benefits of Search Position • ● Stakeholders in Search • ● Mechanics of Search • ● Customer Insights • ● Analysis & Review • ● Keyword Research & Selection • ● Content Updates & Layout • ● Meta Tags • ● SEO Site Map • ● SEO Webmaster Tools

18. SEARCH ENGINE MARKETING (SEM) While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google for the simple reason that Google is by far the most used search engine.

19. PAY-PER-CLICK ADVERTISING (PPC) Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click1advertising. These ads then appear in the feed of the targeted social media users.

20. AFFILIATE MARKETING Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

21. EMAIL MARKETING Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.

22. RADIO ADVERTISING You know what I am referring to, don’t you? Those breaks in your favorite music program where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time.

23. TELEVISION ADVERTISING It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising.

24. MOBILE PHONE ADVERTISING • Mobile Phone Advertising of course, many of the above types of digital marketing can take place on your mobile phone. You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories.

32. BENEFITS OF DIGITAL MARKETING BENEFITS OF DIGITAL MARKETING Digital marketing is the most powerful form of marketing. Digital marketing has the potential to transform the way that you reach and engage your customers. But you don’t have to take our word for it. Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions:

33. USING DIGITAL MARKETING TACTICS IS THE MOST USING DIGITAL MARKETING TACTICS IS THE MOST COST COST- -EFFECTIVE WAY TO MARKET YOUR BUSINESS. EFFECTIVE WAY TO MARKET YOUR BUSINESS. While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.

34. DIGITAL MARKETING IS THE MOST MEASURABLE FORM OF MARKETING. The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.

35. ONE OF THE GREATEST BENEFITS OF ONE OF THE GREATEST BENEFITS OF DIGITAL MARKETING IS THAT IT ALLOWS DIGITAL MARKETING IS THAT IT ALLOWS YOU TO TARGET YOUR IDEAL BUYERS. YOU TO TARGET YOUR IDEAL BUYERS. When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that this messaging will reach its intended audience. Though there are certainly ways to increase your chances of success with traditional marketing tactics, it just doesn’t offer the same targeting capabilities as digital marketing.

36. MOST PEOPLE ARE STARTING MOST PEOPLE ARE STARTING THEIR BUYER’S JOURNEY ONLINE. THEIR BUYER’S JOURNEY ONLINE. Think about how often you turn to Google or another search engine to find the information you need. Your customers are no different when they start to research the products or services that can help them solve their biggest problems.

37. YOUR CUSTOMERS ARE ON SOCIAL MEDIA, AND YOUR CUSTOMERS ARE ON SOCIAL MEDIA, AND DIGITAL MARKETING HELPS YOU REACH THEM. DIGITAL MARKETING HELPS YOU REACH THEM. Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.

38. SEO AND LOCAL SEO HELPS YOU REACH SEO AND LOCAL SEO HELPS YOU REACH MORE QUALIFIED BUYERS ONLINE. MORE QUALIFIED BUYERS ONLINE. SEO is another powerful digital marketing tactic that offers a variety of benefits. By optimizing your site content for the search engines, you can work to reach more buyers online. Using relevant keywords that help describe your product or service offering can help you bring more targeted traffic to your site, which increases conversions over time.

39. DIGITAL MARKETING HELPS YOU CONNECT WITH MOBILE CUSTOMERS. Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers who are browsing and consuming content on their mobile devices. Over half of all online users are accessing the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets, and desktop computers.

40. YOU CAN EASILY AND QUICKLY YOU CAN EASILY AND QUICKLY ADAPT YOUR STRATEGY AND ADAPT YOUR STRATEGY AND TACTICS FOR BEST RESULTS TACTICS FOR BEST RESULTS Traditional marketing tactics like television or newspaper ads, you have to wait until after the campaign is complete to see the results. And although you can use what you learn to adjust later campaign tactics, there isn’t much you can do “in-the-moment” to adapt your strategies for best results

41. DIGITAL MARKETING LEVELS THE DIGITAL MARKETING LEVELS THE PLAYING FIELD, ALLOWING YOUR PLAYING FIELD, ALLOWING YOUR BUSINESS TO BE MORE COMPETITIVE. BUSINESS TO BE MORE COMPETITIVE. It’s often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources. However, digital marketing helps to level the playing field by allowing smaller brands to remain competitive online.

44. ADVANTAGES OF SOCIAL ADVANTAGES OF SOCIAL MEDIA MEDIA MARKETING MARKETING • Real-time social sharing and exposing of promotional or other media content • Complimenting existing digital infrastructure like websites etc. through social media • Targeted exposure in the networks you choose • Increased likelihood of free advertising (word of mouth, verbally and digitally) • Increased traffic to a targeted page by easy navigation and sharing of the link to said page • More accurate tracking and monitoring of your efforts and campaigns • Potential for business in previously non explored communities and target markets • Demographically targeted exposure in new and existing target markets. • Compliment your traditional marketing efforts with your digital • Compliment your digital marketing efforts with your traditional

45. DISADVANTAGES DISADVANTAGES SOCIAL MEDIA MEDIA MARKETING MARKETING SOCIAL • Real-time customer complaints and feedback • Customer complaints and feedback visible and open for scrutiny from the public • Increased usage of business and personal resources to manage and control your social media campaign • Training and expertise necessary to manage social media to the optimum • Your digital footprint becomes too much to handle – Turn to negative online reputation • Negative employee influence – internally and externally to your business • Not enough ROI for the amount of risk and effort