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Building Partnerships: An introduction to School Wellness Teams. If schools do not deal with children’s health by design, they deal with it by default. Health is Academic, 1997. Why Build Partnerships?. Schools and other health organizations can’t do this work alone.
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Building Partnerships:An introduction to School Wellness Teams
If schools do not deal with children’s health by design, they deal with it by default.Health is Academic, 1997
Why Build Partnerships? • Schools and other health organizations can’t do this work alone. • Research endorses community connections and involvement for children and youth. • Changing a system requires infrastructure to support that change over time.
What are some benefits you’ve experienced through existing partnerships?
What are School Wellness Teams (SWT)? • Advisory group composed primarily of individuals selected from segments of the community & school. • The group acts collectively in providing guidance & leadership to the school system on all aspects of the school health program.
Why have a School Wellness Team? • Schools can’t do it alone. • Research endorses community connections and involvement for children and youth. • Changing systems require infrastructure to support that change over time.
Benefits of a School Wellness Team • Increase parent and community involvement. • Link schools with community health & social services and resources. • Educate the community about the school and health issues. • Increase effectiveness & sustainability of school-community initiatives
What are the Functions of a SWT? • Create a vision and goals for its school’s CSHP • Assess, advise, assist and support the school on all parts of its Coordinated School Health program • Promote parent and community involvement • Advocate for school health within the broader community • Access and link with community health services and resources
Recruit and Orient Your SWT’s • Gain administrator commitment to work on school health. • Invite and involve the right people - cheerleaders and nay-sayers. • Use the first meeting to orient members to the importance of school health. • Establish group norms and decision-making processes. • Encourage members to invite one additional person to the next meeting. • Identify next steps.
School Wellness Team Member Qualities What characteristics would make good council members?
Keep in Mind: Membership Should… • Represent all segments of your community. • Involve people with a variety of backgrounds & experiences. • Involve people with a passion for kids & health. • Include people who can commit the time. • Include key players/influencers in the school & community. • Involve the least powerful as well as the most powerful.
Before You Recruit SWT Members… • Be able to articulate your purpose. • Draft SWT roles and responsibilities. • Have a meeting structure in mind (how often, how long), but don’t be wedded to it.
When approaching new SWT members… • Put yourself in their shoes. • Help them understand what they can contribute and how they can benefit. • Be sensitive to constraints on their time and resources.
Partners Stay Involved Because… • They are invested in the vision and mission. • They feel a part of the decision-making and action plan implementation. • They are recognized for their accomplishments. • They feel like their time is well-spent.
Resources American Cancer Society website on School Health Councils http://www.cancer.org/docroot/PED/content/PED_13_2x_School_Health_Councils.asp Texas tools & resources to establishing School Health Advisory Councils http://staffweb.esc12.net/~mbooth/documents/shac/shac_overview.htm
MarketingHappens… As you assess the need for developing or expanding your School Wellness Team! As your School Wellness Team continues to meet.
Audience: Those people who you are trying to reach directly with your School Wellness Team message.
Choosing Your Audience With someone next to you, brainstorm who your target audience/person for recruitment on your School Wellness Team might be. For example: • School board member • Student • Teachers • Community Members
More About Your Audience… • What are the top three things/ideas about the SWT that you want to communicate to your audience? • Write them on the worksheet. • What is your tobacco prevention/SWT message? How can you sell being on the SWT? Be brief! Be honest!
You Think Differently When You Walk & Talk • Stand up and walk aimlessly around the room. • Talk out loud about what you had for dinner last night—in great detail, but not to anyone in particular. • Stop when you hear the chimes.
Your Key Message/Pitch • Roam around the room and say your key message/pitch for your policy out loud, but to no one in particular. • Feel free to change your message as you go along. • Stop when you hear the chimes.
Remember… • People don’t care about details. “I’m trying to help your school district revise administrative rule 281 that currently states… • People do care when you tug at their hearts “My hope is that by supporting a revision of the policy, students will lead healthier lives.”
Key Message Interchange • Circulate around the room and find a partner • Share your key message/pitch • If you’re the recipient of the pitch, ask “why should I care?” Be dramatic! • Reply to the question • Change partners and repeat the exercise
Key Message Wrap-Up • Write down the best iteration of your key message/pitch • Write down your two best replies to “why should I care?”
Round One You and your partner have 3 minutes to develop a message related to policy that uses EXACTLY 32 words.
Round Two You and your partner have 3 minutes to develop a message related to policy that usesEXACTLY 16 words.
Round Three You and your partner have 3 minutes to develop a message related to policy that uses EXACTLY 8 words.
Quick Tips • Be brief • Give them a takeaway • Look for the “offers” • Be gracious when people move on • Leave the door open
“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.”- Dr. Seuss
Thank you! Jess Bogli Bogli Consulting jess@bogliconsulting.com www.bogliconsulting.com