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Millennium Development Goals and the role of media. 2007, UN GA adopts new framework* 4 new targets 10 additional indicators to monitor progress towards the new targets. Millennium Development Goals (MDGs).
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2007, UN GA adopts new framework* 4 new targets 10 additional indicatorsto monitor progress towards the new targets Millennium Development Goals (MDGs) • Millennium Declaration adopted by 189 heads of state and Government at the U N Millennium Summit in September 2000 • MDGs • 8 goals • 18 targets • 48 indicators
Where we are • The number of people living on less than $1.25 a day fell to 1.4 billion in 2005 from 1.8 billion in 1990 • East Asia and the Pacific have more than halved the proportion of people living on less than $1.25 a day are undernourished • The number of poor people in sub-Saharan Africa and South Asia increased from 877 million to more than one billion in 2002 • Progress on hunger has reversed – 1.02 billion people are undernourished worldwide • Due to the economic crisis, it is estimated that in 2010 an extra 15 million people will fall into poverty measured at $1.25 a day Share and number of the poor in sub-Saharan Africa and South Asia ($1.25 per day) Source: Calculated from the World Bank’s PovcalNet Database
MDG 1 Eradicate extreme poverty and hunger
MDG 1 - Targets Target 1. Halve, between 1990 and 2015, the proportion of people whose income is less than $1 a day Target 2. Achieve full and productive employment and decent work for all, including men and women Target 3. Halve, between 1990 and 2015, the proportion of people who suffer from hunger
MDG 2 Achieve universal primary education
MDG 2 - Target Target 4. Ensure that, by 2015, children everywhere, boys and girls alike, will be able to complete a full course of primary schooling
MDG 3 Promote gender equality and empower women
MDG 3 - Target Target 5. Eliminate gender disparity in primary and secondary education, preferably by 2005, and in all levels of education no later than 2015
MDG 4 Reduce child mortality
MDG 4 - Target Target 6. Reduce by two-thirds,between1990 and 2015, the under-five mortality rate
MDG 5 Improve maternal health
MDG 5 – Targets Target 7. Reduce by three-quarters, between 1990 and 2015, the maternal mortality ratio Target 8. Achieve, by2015, universal access to reproductive health
MDG 6 Combat HIV/AIDS, malaria, and other diseases
MDG 6 -- Targets Target 9. • Halt the spread of by 2015 and begun to reverse the spread of HIV Target 10. • Achieve, by 2015, universal access to treatment for HIV/AIDS fox all those who need it Target 11. • Halt by 2015 and begun to reverse the incidence of malaria and other major diseases
MDG 7 Ensure environmental sustainability
MDG 7 – Targets Target 12 • Reverse the loss of natural resources Target 13 • Halve the proportion of people without access to safe water and basic sanitation Target 14 • Reduce biodiversity loss, achieving, by 2010, a significant reduction Target 15 • By 2020 improvement in the lives of 100 mn slum dwellers
MDG 8 Develop a global partnership for development
MDG 8 - Targets Target 16.Develop an open, rule-based, predictable, non-discriminatory trading and financial system Target 17.Address the special needs of the Least Developed Countries land and Target 18. Address the special needs of Land locked countries and island developing states
MDG 8 - Targets Target 19. Debt Relief Target 20. In cooperation with pharmaceutical companies, provide access to affordable essential drugs in developing countries Target 21. In cooperation with the private sector, make available the benefits of new technologies, especially ICTs
What has worked -- What the evidence tells us • There are important synergies among the MDGs • Policy commitments determine the success of the MDGs • Rapid poverty and hunger reduction is a result of high per capita growth driven by agricultural productivity, employment creation and equity • Rapid improvements can be made when supply-side investments in social services are supported by demand-side policies, mainly the elimination of user charges • Targeted interventions, such as social protection and employment programmes , are key to MDG acceleration • Supporting the diversification of livelihoods away from climate-sensitive activities is an essential MDG strategy • Domestic resource mobilisation is the primary source of sustainable MDG financing • The global partnership needs to make a greater effort to build a coherent, enabling international environment
Why some countries are on track Leadership Policies, Strategies and Budgets Focus on improving delivery mechanisms Greater accountability and transparency at all levels More media engagement and public debate International donors line up behind national priorities
Why should media cover the MDGs?Headlines… • Over a billion people live on less than $1.25 a day • Over a billion people – twice the population of the 25-country European Union – suffer from hunger • 72 million children are not in school – more than half are girls • Each year over 8 million children die before the age of 5 -- a tsunami every week -- 100 jumbos crashing every day • Poverty claims more victims than wars every year
How can media engage? • Promote accountability • Be the voice of the poor and most vulnerable • Report on state performance and analyze the underlying obstacles in achieving the MDGs -- laws, policies, regulations
What can media do? • Link the MDGs to national and local context • Host talk shows around the MDGs and poverty eradication in the lead up to key national and international political events. • Feature international days such as 17 October, such as, International Day for the Eradication of Poverty, World Food Day, World Aids Day to discuss each MDGs.
What can media do? • Develop “On Air” programming around the MDGs and include the issues of poverty and the MDGs into briefs for scriptwriters. • Host live audience shows discussing human interest stories, from a humanitarian perspective and in the context of the MDGs. • Run editorials, features, Op-Eds or campaign with targeted simple/complex messages that resonate with your audiences.