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Hot Technology: Head-Up Displays

Hot Technology: Head-Up Displays. AR, lower costs rejuvenate concept. Augmented Reality makes it interesting for premium vehicles. Low-cost “combiner” tech makes it affordable for mainstream buyers. Need to limit driver distraction jogging OEM interest.

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Hot Technology: Head-Up Displays

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  1. Hot Technology: Head-Up Displays

  2. AR, lower costs rejuvenate concept • Augmented Reality makes it interesting for premium vehicles. • Low-cost “combiner” tech makes it • affordable for mainstream buyers. • Need to limit driver distraction jogging • OEM interest. • Major suppliers provide HUDs, such as Bosch, Continental, Delphi, Denso and Nippon Seiki.

  3. Strong Growth Ahead • Worldwide, 10 OEMs offer HUDs on 19 • models. • 1.5 million global sales forecast in 2014. • 5 million sales predicted in 2018. • Half of growth expected to be low-cost • “combiner” systems.

  4. Current Tech Not Exciting

  5. AR Adds New Dimension to Display

  6. ‘Combiner’ Makes HUDs Affordable

  7. CONTACT US TODAY: LISA WILLIAMSON lwilliamson@wardsauto.com 248-799-2642 AMBER MCLINCHA amclincha@wardsauto.com 248-799-2622

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