Prostate Health Education Network, Inc www. prostatehealthed .org

1. Prostate Health Education Network, Incwww.prostatehealthed.org

2. Background • Founded in 2003 by Thomas A. Farrington • First major initiative was September 2003—PHEN posted awareness posters on subways and buses in nine cities, including Boston, New York, Newark, Cleveland, Dallas/Ft. Worth, Oakland, Philadelphia and Detroit • Developed the on-line PHEN portal • Recruited Black prostate cancer survivors—established the “PHEN Survivor Network.” • In 2004, focused on establishing a model program in Boston

3. Boston Initiatives PHEN DEVELOPED WORKING PARTNERSHIPS WITH: • Dana-Farber Cancer Institute and NBLIC • Community Health Centers • Churches and Community Organizations (retail, barbershops, etc.) • Massachusetts Prostate Cancer Coalition

4. Placed awareness posters within community partners’ facilities (30+ partners)

5. Recruited Black prostate cancer survivors —established the “PHEN Survivor Network.”

6. Established Boston’s first Prostate Cancer Support Group targeting Black men—working with Dana-Farber Cancer Institute and NBLIC

7. Developed partnerships with community health centers

8. Coordinated free screenings working with Dana-Farber Cancer Institute, Community Health Centers and Churches

9. “Tee-Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Event

10. Major Accomplishments • Prostate health awareness has achieved a higher level of visibility within Boston’s Black community • The African American prostate cancer disparity has become a recognized issue • Created a broad base of support for initiatives to address the disparity issue

11. Future Goals • Recruit more survivors to increase capacity for providing services • Maintain existing working partnerships • Expand partnership coalition • Financial resources

12. Prostate Health Education Network, Inc. National Plans and Strategies

13. Goal To significantly impact reducing the African American prostate cancer disparity over the next five years

14. Strategies HEIGHTEN AWARENESS IMPLEMENT PHEN INITIATIVES WITHIN FOCUS CITIES FULLY EXPLOIT THE PHEN PORTAL OBTAIN FINANCIAL SUPPORT

15. Strategies… HEIGHTEN AWARENESS Heighten awareness of the disparity as an issue especially within Black America Annual African American Prostate Cancer Disparity Summit Outreach and Support of Political Leaders Organize and Increase Participation of Churches and Women Organizations Advocate for more financial and program resources Increase Media Coverage of the Issue

16. Strategies… Implement PHEN Initiatives within Focus Cities Recruit Black Prostate Cancer Survivors and their Families as Resources Partner with Cancer Centers, Community Health Centers and other Medical Organizations Establish Support Groups, Education and Awareness Programs and Support Screening Initiatives Implement Local Communications using Awareness Posters, the Local Media and the Internet

17. Strategies… FULLY EXPLOIT THE PHEN PORTAL Utilize this asset to support local activities and to build a national PHEN network. Build and maintain a national community of survivors, partners and supporters

18. City sites will support the activities of city initiatives and provide national visibility that will enhance overall efforts

19. City sites will support the activities of city initiatives and provide national visibility that will enhance overall efforts

20. Portal will be utilized to focus on and highlight the efforts of other organizations working to address the disparity Means of communication and support across cities Portal can be easily adapted to bring additional cities on-line

21. Strategies… Obtain Financial Support Grants Sponsorships “Tee Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Events Other Fundraising Efforts