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April 23 2009

April 23 2009. lex Blog. TM. Networking through the Internet: Using blogs to enhance your reputation and get business LinkedIn Legal Blogging Group Webinar. 1. Building Blogs for Lawyers. The need to network through the Internet Blogs as a networking tool Success stories

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April 23 2009

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  1. April 23 2009 lexBlog TM Networking through the Internet: Using blogs to enhance your reputation and get businessLinkedIn Legal Blogging Group Webinar 1 Building Blogsfor Lawyers

  2. The need to network through the Internet Blogs as a networking tool Success stories Advantages of blogs Who reads blogs Growth of lawyer blogs Elements of a professional blog 2 lexBlog TM What we’ll cover Building Blogsfor Lawyers

  3. Trust us: You’re in good hands McKeown O’Keefe

  4. Global economy driven by the Net Internet allows for relationships Blogs allow demonstration of what your target audience cares about Not just SEO Strategic ROI Getting high quality referrals lexBlog TM Why networking through the Internet 3 Building Blogsfor Lawyers

  5. Not content on websites, newsletters, alerts Conversation at networking event of your target audience Results are extraordinary lexBlog TM A blog is not a product Building Blogsfor Lawyers 4

  6. Rush Nigut Francis Pileggi Chris Cheatham Dan Schwartz lexBlog TM Success stories 5 Building Blogsfor Lawyers

  7. 5000 visits in first 6 weeks Few calls a week, new client Nearly 100 incoming links from third party websites and blogs Regularly cited by leading law & employment bloggers (3 of the most read) CT law periodical coverage lexBlog TM CT Employment Law Blog Building Blogsfor Lawyers 6

  8. Cost savings Extend your content’s reach – RSS Time savings Radar = effectiveness lexBlog TM Blog advantages 7 Building Blogsfor Lawyers

  9. 8 lexBlog TM Who is reading blogs? Building Blogsfor Lawyers • 75% of reporters to locate experts & get insight on stories • Senior executives • 20% plus read business blogs • 96% generally familiar with blogs • 30% good familiarity with blogs • Busiest people read blogs

  10. lexBlog TM Elements of successful blog 9 Building Blogsfor Lawyers

  11. lexBlog TM Law firm adoption of blogs Building Blogsfor Lawyers • 3,000 plus law blogs • 4 new law blogs per day • > 44% of large law firms • 40% growth in large law firm blogs from March to November ‘08 10

  12. 11 lexBlog TM Who is reading blogs? Building Blogsfor Lawyers • 75% of reporters to locate experts & get insight on stories • Senior executives • 20% plus read business blogs • 96% familiar with blogs • 30% have familiarity with blogs • Busiest people read blogs

  13. Ethics & liability Firm’s culture Experimental culture lexBlog TM But….. 12 Building Blogsfor Lawyers

  14. Initial stage One on one blog strategy Custom, personalized design One-on-one training Ongoing License of LB publishing platform SEO Exposure/syndication/reach Access to LexBlog experts Analytics Monthly blog education series lexBlog TM LexBlog’s turnkey professional solution Building Blogsfor Lawyers 13

  15. lexBlog TM Thanks & for more info or questions: Kevin McKeown, EVP Client Development Direct: 206 388 3625 kpm@lexblog.com Kevin O’Keefe Direct: 206 340-8204 kevin@lexblog.com Building Blogsfor Lawyers

  16. www.lexBlog.com

  17. lexBlog TM Ethics Building Blogsfor Lawyers • Blogs covered by advertising rules? • Cannot give specific advise • Cannot breach client confidences • Do not create attorney client relationship • No false or misleading communication • Use disclaimer 14

  18. lexBlog TM Newsreader Collects RSS feeds

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