250 likes | 422 Views
Hot topics. Why is there growing customer demand for ME services?What are the key factors for reducing costs, both CAPEX and OPEX, for service providers?Comparative cost benefits across Europe, North America and AsiaWhen will the cost benefits be realised? When is the best time to migrate to Met
E N D
1. Metro Ethernet Webinar Welcome to The Economics of Metro Ethernet
When: Thursday 10 March 2004, starting at 4pm GMT / 11am EST / 8am PST
To participate in this Webinar, call:
+44 (0) 1452 542 300 (international)
0845 245 3471 (UK only).
The conference code is: MEF-3
2. Hot topics Why is there growing customer demand for ME services?
What are the key factors for reducing costs, both CAPEX and OPEX, for service providers?
Comparative cost benefits across Europe, North America and Asia
When will the cost benefits be realised?
When is the best time to migrate to Metro Ethernet from legacy services?
How BT, NTT, Bell South, SBC, France Telecom and other top service providers are already reaping the benefits of Metro Ethernet.
Point-to-point or multipoint links where are the biggest savings?
The future can the business case for Metro Ethernet Services just keep improving?
3. Panellists Brian Van Steen Principal, PointEast Research
Marc Rapoport Senior Architect, Completel Europe
David Ginsburg - Vice President of Marketing and Product Management, Riverstone Networks
Peter Green Broadband Optical Solutions Planning, Nortel Networks
Gary Southwell VP Marketing, Internet Photonics and the Metro Ethernet Forum
Moderator:
Manek Dubash, Contributing Editor
4. Agenda
5. Agenda
6. The Capital and Operational Advantages of Metro Ethernet
7. The Economics Of Ethernet The Metro Ethernet Forums mission is to drive the adoption of Ethernet services on a world-wide basis
To do this:
MEF undertook studies to attempt to quantify the real-life Capital and Operational Savings of Ethernet
Real-world analysis, studying the application new technologies versus traditional
in actual provider networks
MEFs unique perspective
63 Members comprised of Industry leading service providers providing business perspective and leading vendors providing technical solution perspective.
8. The Studies Three MEF economic studies since 2002:
Metro Ethernet Services for Enterprises (CapEx & OpEx)
The Optical Ethernet MAN (SP CapEx & OpEx studies)
Studies Were undertaken by the MEF in conjunction with:
Network Strategy Partners
PointEast Research
9. Service Pricing Models
10. Service Cost Savings
11. Resulting New Service Cost Models
12. Agenda
13. The OpEx Advantagesof Ethernet-based Services
14. PointEast Research PointEast was founded in September 2000
Dedicated to providing technology and market intelligence to venture capitalists, startups and OEMs in the telecom market
Scott Clavenna, San Francisco
12 years of market research in optical and telecom networks; founder of Pioneer Consulting 1997; founder of PointEast Research 2000
Brian Van Steen, Montreal
Over 6 years of technology, market and financial analyses at PointEast Research, RHK and HSBC Securities
15. 15 OpEx Study Summary A comparison of the network operations steps to deliver an Ethernet services versus traditional data services
From time spent on each step to financial cost
E-Line and E-LAN were compared with private line point-to-point and Frame Relay / ATM, respectively
The study was conducted with the participation of 36 service providers in Europe and North America
The results were quantified for Initial Provisioning, Bandwidth Changes, Service Additions, Site Additions and NOC Functions
These results were used to populated a 3-year scenario analysis for a medium-sized metro market
Ethernet-based services can reduce OpEx by an average of 23%
US$1.8 million in OpEx savings over a 3-year period
16. Key Points Ethernet-based services deliver OpEx savings for the various steps required to deliver a service to a customer
OpEx savings of 23% translates into significant bottom line improvement
OpEx represents the majority of service provider budgets
Ethernet is still a new technology for service providers ? they are still on a learning curve
The potential is that Ethernet-based OpEx savings will increase as the technology and services mature
Ethernet still has to address various OA&M issues, where additional costs can occur
Standards bodies are addressing these issues, and pending resolutions will resolve them
17. OpEx Study Scope Spent over three months meeting with service providers: incumbents, competitors and wholesalers
Spoke to a broad cross-section of service providers in Europe and North America
Qualitative information added from discussions with additional service providers
18. Service Provider Engagement Multiple meetings with these service providers
Marketing:
To understanding the service providers Ethernet business plan, the existing sales environment and the pricing market
Technology Planning:
Challenges experienced with building and maintaining an Ethernet-based network compared with legacy networks
Network Operations:
Data and cost gathering for initial circuit provisioning, moves / adds / changes, and ongoing circuit and network monitoring
Development of a workflow model for Ethernet and traditional services delivery.
19. OpEx Models Created
20. A Metro Area Scenario Analysis The data from the models were fed into a metro service model:
Government data used to create a model of a medium-sized metro area.
3-year study of the deployment of Ethernet-based services and traditional data services
A metro area of ~ 1 2 million people, ~ 50,000 80,000 business establishment, and ~ 45,000 buildings
The model tracked the OpEx costs associated with the delivery of both types of services
21. The Results
22. Summary Ethernet-based services can have an immediate and continuous impact on a service providers financial results
The CapEx and OpEx benefits of introducing Ethernet-based services are now understood for:
Established service providers
Competitive service providers
Service providers that need to understand the OpEx impact on ROI can now model based on this study
First definitive work published in the telecom industry
The MEF will continue to help quantify and qualify the benefits of Ethernet as a service and transport technology
23. Agenda
24. Panellists Brian Van Steen Principal, PointEast Research
Marc Rapoport Senior Architect, Completel Europe
David Ginsburg - Vice President of Marketing and Product Management , Riverstone Networks
Peter Green Broadband Optical Solutions Planning, Nortel Networks
Gary Southwell VP Marketing, Internet Photonics and the Metro Ethernet Forum
Moderator:
Manek Dubash, Contributing Editor
25. Agenda
26. References Metro Ethernet Services A Technical Overview
http://www.metroethernetforum.org/metro-ethernet-services.pdf
Metro Ethernet Networks A Technical Overview
http://www.metroethernetforum.org/meftechoverviewwhitepaper071102.pdf
Metro Ethernet Case Studies
http://www.metroethernetforum.org/ME_CaseStudies.htm
Metro Ethernet Forum Frequently Asked Questions
http://www.metroethernetforum.org/MEF_FAQ061702_Final.pdf
Yankee Groups Optical Ethernet report
http://www.yankeegroup.com/public/home/research_showcase.jsp?ID=10480
An archive of this Webinar can be found at
http://www.telecomtv.com/webinar/ethernet/