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Nike MAXSIGHT Sport-Tinted Contact Lenses

Nike MAXSIGHT Sport-Tinted Contact Lenses. Kyle Herrera ITMG 100 08. Introduction. Visual acuity is important in all sports Nike & Bausch and Lomb 8 years to create MAXSIGHT lenses http://weblog.frittle.org/article/15/nike-maxsight. How MAXSIGHT Works. Light Architecture patent

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Nike MAXSIGHT Sport-Tinted Contact Lenses

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  1. Nike MAXSIGHTSport-Tinted Contact Lenses Kyle Herrera ITMG 100 08

  2. Introduction • Visual acuity is important in all sports • Nike & Bausch and Lomb • 8 years to create MAXSIGHT lenses http://weblog.frittle.org/article/15/nike-maxsight

  3. How MAXSIGHT Works • Light Architecture patent • Filters specific wavelengths of light • Visually improves key elements of sports • Blue light is filtered • Influences rest of colors in visual spectrum • Enhances ability to track fast-moving objects • Reduces sun-glare

  4. How MAXSIGHT Works (cont.) • Without MAXSIGHT • With MAXSIGHT

  5. Who Can Wear Them • Anyone can wear Nike MAXSIGHT • Interested in gaining competitive advantage • Prescription and nonprescription • Eliminate issues of plastic sport glasses • http://www.justeyes.com/contact-lenses/brands/nike-maxsight-contact-lenses.html

  6. Two Lens Colors • Amber and Grey-Green • Each specializes in something different • Benefit separate sports

  7. Amber Lens Benefits • Fast-moving ball sports • Baseball • Tennis • Soccer

  8. Grey-Green Lens Benefits • Sports played in bright sunlight • Ideal glare protection & comfort • Ruby • Golf • Running

  9. Difference From Other Colored Lenses • Tint covers entire surface of lens • No other contact blocks out light • Only sport-tinted contact lens on market

  10. Sources • http://www.lensesbymail.com/nike_maxsight.htm • http://www.visionsalon.com/nikemaxsight.stm • http://www.justeyes.com/contact-lenses/brands/nike-maxsight-contact-lenses.html • http://weblog.frittle.org/article/15/nike-maxsight • http://www.associatedcontent.com/article/8942/maxsight_nikes_contact_lens_sunglasses.html?cat=15

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