Our Group members~

2. Our Group members~

3. Preface – Why Tourism?! • The aim of this project: • to show the importance of the tourism industry • giving an introduction to the government measures that aimed to help the industry. • Hong Kong Board of Tourism (HKTB)

4. Structure of our Term Paper

5. Structure of our Term Paper Part One: Overview General Situation – entrances statistics and source of tourists Weight of Tourism in Hong Kong economy – effects on consumption and unemployment Overview of the HKTB

6. Structure of our Term Paper • Part Two: Government Measures • Individual Visit Scheme • Discover Hong Kong Year 2006 • Quality Tourism Services Scheme

7. Structure of our Term Paper • Part Three: More About Our Tourism • Question 18: Protect visitors' consumer rights • Conclusion and anticipations • Sources

8. Structure of our Presentation • Government Measures • Hong Kong Tourism Board (HKTB) • Individual Visit Scheme • Discover Hong Kong Year 2006 • Quality Tourism Services Scheme • Conclusion and anticipations

9. Hong Kong Tourism Board

10. Hong Kong Tourism Board (HKTB) • Government-subvented body • was founded on 1 April 2001 • support the interests of Hong Kong's tourism • Primary responsibilities: • To market and promote Hong Kong as a destination worldwide • take initiatives to enhance the experiences of its visitors once they have arrived

11. Hong Kong Tourism Board (HKTB) • Mission: • to maximise the social and economic contribution that tourism makes to the community of Hong Kong • to consolidate Hong Kong's position as a unique, world class and most desired destination.

12. Hong Kong Tourism Board (HKTB) • The six objectives of the HKTB: • To endeavour to increase the contribution of tourism to Hong Kong • To promote Hong Kong globally as a leading international city in Asia and a world class tourist destination • To promote the improvement of facilities for visitors • To support the Government in promoting to the community the importance of tourism • To support, as appropriate, the activities of persons providing services for visitors to Hong Kong • To make recommendations to and advise the Chief Executive [of the Hong Kong SAR] in relation to any measures which may be taken to further any of the foregoing matters.

13. Individual Visit Scheme

14. Individual Visit Scheme Background • SARS came to Hong Kong in 2003 • number of visitors to Hong Kong decreased sharply • businesses related to tourism such as hotel and retailing also affected by SARS • So our government introduced a new scheme and that is called Individual Visit Scheme.

15. Individual Visit Scheme • 28-7-2003 • Dongguan, Zhongshan, Foshan and Jiangmen • 1-6-2006 • those cities, which joined this scheme,will increase to 43 • nearly 200 millions citizens of China

16. Year 2002 2003 2004 Total visitors 16,566,400 15,536,800 19,900,000 Mainland visitors 6,825,200 8,467,200 13,432,500 Percentage 41.3% 51.6% 67.5% Individual Visit Scheme Amount of total visitors and Mainland visitors from 2002 to 2004

17. Individual Visit Scheme Increasing percentage of Mainland visitors

18. Individual Visit Scheme

19. Individual Visit Scheme

20. Individual Visit Scheme

21. Plans of HKBT 2006

22. Plans of HKBT 2006 • Develop family segments and Business traveller segments • 2006 Discover Hong Kong Year campaign • Quality Tourism Services scheme

23. Discover Hong Kong Year 2006 Goal: • Short-term 1)HK “must-visit“ 2)HK the hottest • Long run 1) HK leading position in the international

24. Family • 36% of visitors have children • Only 24% bring them along What can we do ? • Mega Event promotions • Family-oriented attractions (Disneyland and Ocean Park)

25. Business • 3.41 million business every year • 1/3 conventions, exhibitions, incentives and meetings What we encourage? • more leisure activities • bring their families aim Their stay and their spending increase

26. Discover Hong Kong Year 2006 • Upcoming Attractions • Hong Kong Wetland Park(香港濕地公園) • Ngong Ping 360(昂坪360) • SkyCity(航天城)

27. Discover Hong Kong Year 2006 Hong Kong Wetland Park(香港濕地公園) Opening:2006 60+ hectare park the internationally recognised wetland ecosystem get close to nature through integrated, themed education and recreation facilities, including audio-visual shows, interactive computer, wildlife models and wetland simulations

28. Discover Hong Kong Year 2006 Ngong Ping 360(昂坪360)  Opening:Mid 2006  a stunning 5.7km cable car Lantau Island ----Giant Buddha and Po Lin Monastery  panoramic encompassing the South China Sea

29. Discover Hong Kong Year 2006 SkyCity(航天城)  Opening:Mid 2006  near the existing international airport  is a hub integrating transportation, business and leisure  includes SkyPlaza, AsiaWorld Expo, SkyPier, a 9-hole golf course and a new hotel

30. Discover Hong Kong Year 2006 Hong Kong Disneyland(香港迪士尼樂園)  Main Street U.S.A. (美國小鎮大街)  Fantasyland(幻想世界)  Adventureland(探險世界)  Tomorrowland(明日世界)  Two Disney-style hotels  Magical Chinese New Year(齊來歡度奇妙新春)

31. Discover Hong Kong Year 2006 Enchanting Culture & Heritage Celebrations (傳統節慶巡禮)  The Tin Hau Festival (20 April)  Cheung Chau Bun Festival (1-6 May)  Birthday of Lord Buddha (5 May)

32. Discover Hong Kong Year 2006 • Birthday of Tam Kung (5 May) • Temple Fair • (20-23 & 28-30 April, 1 May & 5-7 May)

33. Quality Tourism Services Scheme

34. Quality Tourism Services Scheme • Found in 1999 • Supported by Hong Kong Tourism Board

35. Quality Tourism Services Scheme • Content: • Clear price • Clear information • Staff must know the product well • **Evaluation is processed every year

36. Quality Tourism Services Scheme • Outcome: • Shops • (2004) 4700 • (2005) 5700 • 6000

37. Conclusion and Anticipations

38. Conclusion and Anticipation Conclusion • Showed the importance of the tourism industry to the local economy • Tourism made up only 7% of the local GDP • But it is the fact that tourism pushed the other industries forward. • Tourism is the element that plays the crucial role of the economy during recession • If we can seize the opportunity, everything could have changed.

39. Conclusion and Anticipation Conclusion • HKTB: • has tried to make use of the potential economic value of the local tourism industry. • They pushed many measures forward in order to attract tourists coming to Hong Kong.

40. Conclusion and Anticipation Conclusion • However, promotion is not the full answer. • As a manufacturer, the procedures we need are not only advertisements, but also improvement of products’ quality. • In the coming part, we are going to find some problems that the HKTB must try to fix it.

41. Conclusion and Anticipation Anticipation • We think that the HKTB should keep on striking in order to attract tourists. • Her mind is correct. • But the authority should strengthen Hong Kong’s competitive power against other countries such as Singapore and Malaysia. • It is crucial in long term mean.

42. Conclusion and Anticipation Anticipation • problems that the HKTB must try to solve: • Air pollution • Limited scene spots • Competitive countries • Lack of transformational power • The principle is to meet 21st century tourists’ needs.

43. ~THE END~