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Maximizing Amazon's Big Data for Business-to-Customer Relationships

This proposal by Creative Juices, LLC aims to leverage Amazon's extensive big data to enhance business-to-customer relationships and drive competitive advantage in the market.

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Maximizing Amazon's Big Data for Business-to-Customer Relationships

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  1. Andrea Sparagana, Brianna Garrett, Courtney Flinn, Madison Cantello, and Luke Hangen

  2. Creative Juices, LLC

  3. Mission and Vision Mission: We strive to be a consulting company that encourages teamwork and creativity to set our clients strategic plans apart in a competitive market by bringing to the table the freshest and most innovative ideas. Vision: Our vision is to one day take our fresh and innovative ideas and share them with clients worldwide, taking competitive advantage to the next level in any country.

  4. Issue Amazon’s use of big data is mostly focused on business to business relationships. Because Amazon’s big data is so in depth and valuable, it should also be used to nurture business to customer relationships.

  5. Objective and Overview • Creative Juices, LLC’s objective is to provide solid recommendations and a strategic plan for Amazon through market research and development. • Analysis of the company’s current situation, finances, competitors, internal and external environment, and resources were done in order to properly compose a complete business proposal for Amazon.

  6. Operations

  7. Leadership Style Customer is King • A great deal of focus is placed on and commitment to customer “wants” and “doesn’t wants”. Expect More from your Employees • Working for Jeff Bezos is not a walk in the park and he does not apologize for his high expectations.

  8. Operational Strategy • Mass Customization • Customer Fulfillment Network (CFN) • Customer Centric Focus

  9. Operating Models • Maintains and sells inventory through its online store. • Provides a platform to third-party retailers. • Amazon Prime.

  10. Marketing

  11. Marketing Strategies • Email Marketing • Video Marketing • Customer Ratings and Reviews • Customer Loyalty

  12. Financials

  13. Case Analysis

  14. SWOT Analysis Strengths • Low cost structure / cost leadership • Synergies between marketplace, AWS, and Prime • Customer centric • “Global” Strategy Weaknesses • High debt • Shrinking margins • Product flops • Tax avoidance issue • Too much B2B involvement and not enough B2C

  15. SWOT Analysis Opportunities • Backward integration • Global expansion • Acquisitions • Increase loyal customer base Threats • Local competition • Government regulations • Low entry barriers of the industry

  16. Key Success Factors • Customer Service and Satisfaction • Innovation • Execution

  17. Driving Forces • Change in the industry growth rate • Technological change and manufacturing process innovation • Customer tastes and preferences

  18. Competitive Analysis

  19. Porter’s Five Forces • Competitive rivalry or competition (strong force) • Bargaining power of buyers or customers (strong force) • Bargaining power of suppliers (moderate force) • Threat of substitutes or substitution (strong force) • Threat of new entrants or new entry (weak force)

  20. Competitive Advantage • Technology • One click system • Expertise in technology • Economies of Scale • Talented Workforce • Company culture • Marketing • Brand name and reputation • Extensive Product Offering • Extremely Low Prices

  21. Issues and Recommendations

  22. Issue • Amazon uses their data primarily in B2B with very little C2C.

  23. Recommendations • In-House Delivery & Drones • Quick Order Buttons • Voice Search Technology • Do not enter into the brick and mortar market

  24. In-House Delivery & Drones • Forward Integration • Total control of product delivery • Next day shipping or same day delivery • Drones can collect more customer data

  25. Quick Order Buttons • Quick and easy • Place them anywhere • Customer experience • Convenience

  26. Voice Search Technology • Up and coming market • Voice Search will change search as we know it • Attach Amazon account for voice ordering • Quick and easy

  27. No Brick and Mortar • The brick and mortar industry is dying • Competitors are attempting to duplicate Amazon • Put resources toward advancing in e-Commerce

  28. E-commerce Vs. Brick + Mortar Stores

  29. Questions?

  30. References https://www.snapagency.com/blog/7-reasons-why-amazon-is-so-successful http://panmore.com/amazon-com-inc-five-forces-analysis-recommendations-porters-model https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html http://www.marketing91.com/swot-analysis-of-amazon/ http://marketrealist.com/2015/02/amazon-manage-surprise-operating-profits/ http://www.businessinsider.com/amazon-sales-drop-with-online-sales-tax-2014-4

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