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1- HOUR INFO PRODUCT Sneak Preview

1- HOUR INFO PRODUCT Sneak Preview. Class #1 Cathy Goodwin. From Teleseminar To Info Product. 3 Types of Teleseminars. What Do I Say On My Calls?. “Why Not Just Talk?”. Engaging, dynamic speech. Show passion without polemic. Work with a script or detailed outline. .

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1- HOUR INFO PRODUCT Sneak Preview

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  1. 1- HOUR INFO PRODUCTSneak Preview Class #1 Cathy Goodwin

  2. From Teleseminar To Info Product

  3. 3 Types of Teleseminars

  4. What Do I Say On My Calls?

  5. “Why Not Just Talk?” • Engaging, dynamic speech. • Show passion without polemic. • Work with a script or detailed outline.

  6. 3 ways to create content

  7. Interview An Expert • Screen your expert for YOUR market. Knowledge Credibility Speaking Ability Embarrassment Factor • Create questions OR ask expert for a list of questions. • Agree on format: Q&A or lecture. • Agree on logistics: Who hosts

  8. The 4-Step Interview Structure • WHY is this topic so important for us to learn about? • WHAT is the definition of this topic? • HOW does this topic work in a step-by-step process? • WHAT NEXT? What do we have to do and what will be our results if we carried out this action in 6 months, a year, or 5 years?

  9. Use 4 steps to create questions Why is this topic important? Emphasize pain.(1 question) Tell us why you are qualified to talk about this topic. (1) Define the topic (2-3). Step by Step (2-3 questions) How will our lives be changed? (1-2 questions) What’s our next step (1 question)

  10. Prepare Answers • Short, upbeat answers • Think of sound bites • Talk about what to do .. Not “how” to do it. • Choose a complex topic. • Illustrate with stories. • Give SOME content and takeaways.

  11. Examples “Helping a client who couldn’t manage her money, I looked at her schedule. We found that the bottleneck was setting up a time to pay her bills. So we went through her schedule and …”“My copy wasn’t selling. Nobody wanted the product. I got SO frustrated. I’d never sold so little from a landing page. Finally I changed the headline and the rest was history.” “I’ve identified 12 headlines that really work. We’ll just talk about 3 on this call. …”

  12. Get interviewed as “The Expert” You need: • 10 questions • Bio • Blurb and Summary

  13. Get interviewed as “The Expert” Get Clear On • Logistics • Format • Mutual Benefit • Host’s reputation • Audience size • Who owns recording

  14. Demo of Your Skills

  15. 3 ways to use social media • HootSuite • Set up 20 -50 “hoots” each week to the Big 3 • 70-80% informational, • 10-20% personal, • 10-20% promotion • LinkedIn Event With Invitations • Facebook

  16. 3 ways to use social media • Facebook Event With Invitations • Invite Friends and Group Members • Have a “Do Not Invite” List • Remind the “yes” and the “maybe” responders

  17. 3 Biggest Mistakes

  18. Your Weekend Assignment • Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” • Post to our private blog (if you like), • If you post, you may comment on other participants’ posts.

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