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Behind Coca-Cola’s Biggest Social Media Push Yet

Behind Coca-Cola’s Biggest Social Media Push Yet. Presented by: Riley Allen Jackie Irwin Sam Nichelini. History of Coca-Cola. Established in 1886 Moved internationally in 1906 Introduced into the Olympics 1928 Introduced to the PRC 1978 1985 first to space. Coca-Cola Facts.

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Behind Coca-Cola’s Biggest Social Media Push Yet

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  1. Behind Coca-Cola’s Biggest Social Media Push Yet Presented by: Riley Allen Jackie Irwin Sam Nichelini

  2. History of Coca-Cola • Established in 1886 • Moved internationally in 1906 • Introduced into the Olympics 1928 • Introduced to the PRC 1978 • 1985 first to space

  3. Coca-Cola Facts • World’s largest beverage company • Most recognized logo worldwide • Grew from selling 9 drinks a day 1886 to 1.6 billion today

  4. The Completion • 3 qualifying teams • Team WOW!, Team The MIX, and SHA-BA-BA-DOO • Competed online for the winning spot

  5. The Winners Team The MIX had the most fan votes

  6. Social Media Outlets • Expedition206.com • Facebook • Flickr • Twitter • The YouTube

  7. Expedition 206

  8. Questions • Is the expedition going to be successful at getting Coke’s message out? • Has anyone heard of Expedition 206 before? • Any Questions?

  9. Sources • Article: http://adage.com/digital/article?article_id=140591 • http://www.expedition206.com/Default.aspx • http://www.expedition206.com/About.aspx

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