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Cisco and VMware Executive Quarterly Marketing Review Maria Sumnicht. Agenda. Objectives Introductions Cisco and VMware Marketing Recap Highlights of Current Joint Activities Joint Marketing Goals for FY 2011 Break FY 2011 Opportunities Prioritization Next Steps.
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Cisco and VMware Executive Quarterly Marketing ReviewMaria Sumnicht
Agenda Objectives Introductions Cisco and VMware Marketing Recap Highlights of Current Joint Activities Joint Marketing Goals for FY 2011 Break FY 2011 Opportunities Prioritization Next Steps
Meeting Focus and Team Objectives Introductions 20 mins
Bilateral Meeting Objectives Summarize previous and current marketing activities Share Cisco and VMware FY11 marketing campaigns Identify key initiatives and launches Identify intersection points Create a joint marketing goals for FY 11 Define joint funding model and resource requirements
Marketing Highlights Cisco recap VMware recap 25 Mins
Cisco Global Diamond Sponsorship Investment ensured Cisco participated at Gold Level or higher in VMware-driven events worldwide • Dramatically increasing awareness and joint message in all theatres • Driving significant Cisco/VMware engagement in co-marketing planning and activities Allowed Cisco to engage in proactive planning to improve quality of execution
Highlights of Current Activities Events Programs Global Reach 30 Mins
FY10/FY11Cisco VMware Events 1010 announcement VForum Boston VForum Netherlands Cisco Partner Summit Networkers Mexico VMworld Europe VForum Singapore VForum London VForum Toronto VForum Frankfurt VForum Orange County VMworld NA VForum Paris VForum Tokyo VForum Rome VForum Sydney Networkers Bahrain Cisco Live NA Cisco GSM VForum Milan VForum Madrid Sapphire VForum Zurich VForum Belgium VForum Beijing EMC World VForum Vienna VForum Milan VForum DC VForum Cincinnati VMware PEX VForum Dallas Knowledge Series,, Mobile Van, VMUG events Internal Win Promotion; External Success Story PR/Promotion Execution VMware-led 3rd Party-led Cisco-led
Cisco UCS and VMware Programs UCS and Vsphere UCS and View N1kV Grid Campaign N1kV Updates
Joint Marketing Goals Review proposed goals Discussion and agreement 20 Min
Joint Marketing Goals: • Extend our joint leadership position as the preferred integrated foundation for Data Center Virtualization • Increase joint sales momentum in the channel and SP segment • Provide integrated marketing support for all joint solution launches based on the integrated Cisco and VMware foundation • VDI, cloud, SAP, Oracle, Exchange, etc. • Design marketing messaging and campaigns to: • Improve vSphere licensing/attach rate on UCS • Improve Nexus 1000V attach rate to Enterprise Plus to Y • Create systematic structure for global marketing planning and execution • Close gap on integrated joint messaging into launches of Cisco products, outside of data center, to highlight VMware differentiators (e.g. ISR, Security, Unified Communications)
Break ! 20 Min
Opportunities VMware marketing priorities Cisco marketing priorities Key intersection points Communications, global planning Cisco Live and VMworld
VMware Marketing Priorities and Campaigns: Journey to 100% Virtualization Customer adoption of virtualization
Cisco Marketing Priorities and Campaigns: Data Center 3.0
FY10/FY11Cisco VMware Product, Announcement,Communications Roadmap Cisco SRE (ISR) with VMware Redwood View 4.5 WAAS Express software rleease SP Mobile Data Center announcemt C-Series getts UCS Manager SAP on UCS with vSphere bnchmk SP Storm (cloud) Announcemt N1KV Enhancement: Baselard Cisco Borderless Networks annoucement MN C-Series gets PCIE form factor Nexus 7K SP Media Data Center Anouncemt 3-way (NetApp) SMT II launch WAAS Roseville software rleease ACE: add. Features launched UCS w/MN, UPT support; Nehalem EX line will move to Westmeer Cisco GSM VMworld Europe VMworld NA Cisco Live Knowledge Series,, Mobile , VMUG, vForum events VMware 3rdParty Cisco
Key Intersection Points Identify key joint opportunities • Need to identify what we feel are the true opportunities Discussion: where 2-way solutions can accelerate the customer journey Joint strategy discussion an agreement • Make suggestions on the above opportunities, i.e. how do we obtain the goal
2011 Prioritization Top 3 priorities Priority RTMs Resourcing
Top Joint Priorities • Proactive marketing funding, i.e. Cisco and VMware global sponsorship packages to improve planning and resource issues • Validation and executive communication of foundational joint value for Data Center Virtualization • Increase collaboration and communication between inter-company and cross company groups • Improved global execution of joint solution messaging, and program adoption
Top Joint Priorities by RTM • Channels • Accelerate UCS/Vsphere bundles • Continue to drive N1kV Grid campaign • SP • Create marketing strategy that combines VMware Redwood and Cisco cloud strategy • Direct