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Food Bites Processed Cheese

Food Bites Processed Cheese. Annual Market Quantification June 2011. Setting the Scene – Category Definitions. 2. 2010 Category Shares. 3. Annual Volume Growth (Tons). 4. Slices drive processed cheese growth.

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Food Bites Processed Cheese

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  1. Food Bites Processed Cheese • Annual Market Quantification • June 2011

  2. Setting the Scene – Category Definitions 2

  3. 2010 Category Shares 3

  4. Annual Volume Growth (Tons) 4

  5. Slices drive processed cheese growth • In 2010, the overall processed cheese market experienced a 12.3% volume growth. Again, processed slices dominated the total market value with a 71.1% share. Processed portions was the smallest category. • The majority of processed cheese was consumed in the retail and foodservices direct sectors (58.2% and 19.0% respectively). This is congruent with the production of sandwiches and hamburgers, the primary usage application for processed slices. • Processed portions and processed slices witnessed higher year on year volume growth rates (24.8% and 16.7% respectively) than that of the overall processed cheese market, thus highlighting that these sub-categories are outperforming their counterparts. • Compared to the growth achieved for processed portions and slices, it appears that cheese spreads and bulk processed cheese may be waning in popularity. It is hypothesised that there may be a level of transition from spreads and bulk processed cheese to the slices and portions, with the convenience offered by the latter. Alternatively there may be supply issues from the manufacturer side that hampered growth in the base year. 5

  6. Food Bites Processed Cheese For more information, contact: Jan Wegelin Research Manager Tel: (011) 615 7000 Mobile: 082 938 0744 www.bmi.co.za

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