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Smart-Up: Empowering Vulnerable Consumers to Save Energy and Money

The SMART-UP project aims to empower vulnerable consumers in fuel poverty houses through consumer engagement and behavioral change. The project will provide training to installers and frontline staff, offer advice and support to households, and encourage energy-saving habits. The objective is to achieve 10% energy savings and 9 GWh/year primary energy reduction. Lessons learned include the importance of motivated messengers, involvement of stakeholders, and community engagement. The project emphasizes the need to consider both energy and health in decision-making at the EU level.

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Smart-Up: Empowering Vulnerable Consumers to Save Energy and Money

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  1. XVI CURS DE COOPERACIÓ I SOLIDARITAT INTERNACIONAL 27 November 2017 Smart-Up Consumer engagement in fuel poverty houses BUILDING THE ENERGY UNION TOGETHER

  2. Project Information • Vulnerable consumer empowerment in a smart meter world • SMARTUP • 5 countries: FRANCE, UK, SPAIN, MALTA and ITALY • Duration: 36 months, February 2015-2018 • Objectives: • Adapt training packages and train 30-60 installers/frontline staff per country • Give enhanced advice and support to 1000 households per country • Encourage vulnerable consumers to change energy habits • Impact: 10% energy savings – 9 GWh/year primary energy

  3. SMART UP Frontline Staff Installers Vulnerable consumer

  4. Behavioral change • MINDSPACE

  5. SMART UP • Target group • Vulnerable consumers • Needs • Save Energy & Money • Comfort & Health • Avoid electricity cut

  6. How to achieve the objective? • Messenger • Installers - Proximity • Unemployed installers - Empathy • Social workers – Knowledge & Trust • Volunteers – Sensibility • Incentive • Rewards/vouchers • Norms • Community – Sticker • Community – Photo Contest • Community – Do it big • Package • Folder • Magnet • Manual • Training

  7. Behavioral change • Emotions FearAnxietyDepression StrengthStressWill Control EmpowermentHope

  8. Not easy… • Delay of IHD and smart meters deployment • Lack of interest of some stakeholders • Selection of houses • Cognitive capacity of target group

  9. Lessons learned • Importance of the messenger • Motivation • Involvement • Involvement • 5 weeks • Centre Sarrià – NGO with motivated and involved workers • Positive message • Empowerment • They believe in the project

  10. Happily ever after… • Shift from norm to normality • Community involvement • Bottom-Up plans • Avoid fallback, boomerang and rebound effect

  11. EU level • Not only energy, consider health • Unify criteria • Energy costs

  12. Thanks for your attention Cristina Ramos Santamaria CEO Ecoserveis aniol@ecoserveis.net

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