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Social defibrillator. There is life beyond purchase. Hyperconsumption is killing the planet We have 3,000 to 4,000 objects in our homes, 15 times more than our grandparents Retail is two-thirds of GDP (USA – 2011). http://www.flickr.com/photos/st3f4n/3681491833/sizes/z/in/photostream/.
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Social defibrillator Thereislifebeyondpurchase
Hyperconsumptioniskillingtheplanet • We have 3,000 to 4,000 objects in our homes, 15 times more than our grandparents • Retail is two-thirds of GDP (USA – 2011) http://www.flickr.com/photos/st3f4n/3681491833/sizes/z/in/photostream/
Access trumphsownership "The role of the property is undergoing a radical transformation” “Our social status now depends more on access than on property“ http://www.amazon.com/The-Age-Access-Hypercapitalism-Experience/dp/1585420824 - Jeremy Rifkin
Varietyisgreat! Right? … but I can only BUY it :( http://www.flickr.com/photos/epsos/4444576795/sizes/z/in/photostream/
Whyalternatives are SO complicated? http://www.flickr.com/photos/carcanofrancesco/4671632559/sizes/o/in/photostream/ Ownphoto
Itmakessenseformanyobjects!! A tent? A custome? http://www.flickr.com/photos/dboz/5133581814/sizes/z/in/photostream/ http://www.flickr.com/photos/avlxyz/10350658/
NOW WATCH THE VIDEO!Checkthe VIDEO PITCH at theproject pagehttp://planet.globalsustainabilityjam.org/gsusj12/project/social-defibrillatorVLC PLAYER recommended
Social Defibrillator • Action/performance by local ambassadors • Awareness generation by shock • Diagnosis and sign-up
Pacemaker • Platform with alternatives to traditional purchase • Second hand • Rental • Group purchase (shared ownership) • Sharing • Aggregates existing initiatives
Registration of objects • Automatic • Viastandardized open API (forexistinginitiatives) • WhenyoubuywithVisaShareitisautomaticallyuploaded • Manual • ViaplatformWebsite • Viamobilephoneapplication (barcodescanning)
Search & Access • Manageyourprofile, networks and objects • Checkyourhealth status
Search - Browser plug-in • Providesyouralternativesfromyour local node(first) and the global networkwhensearching
Search - Mobile phoneapp • Similar tohttp://whyown.it concept • Checkhttp://vimeo.com/47189780 • Social Defibrillatorprovideslargeraggregatedoffer (notonly “friends silo” butalsoother 2nd hand, rental, etc. fromexistingbusinesses and collaborativeconsumptioninitiatives)
Actors • External • Consumers and prosumers • Existing collaborative consumption initiatives • Existing retail, rental and second hand shops • Internal • Central coordination • Local nodes (ambassadors)
Distributednetwork of local nodes http://lasindias.org/the-p2p-mode-of-production/
Distributednetwork of local nodes • Knowledge commons + distributed networks + high productivity on a small scale = virtual macrospaces of abundance + micromarketsof production and services • What defines a distributed network is the ability to extract any node without cutting off any other, which means no node can filter information on its own. • If any group of centralizing nodes produces scarcity — through democratic or authoritarian means — distributed networks turn decentralized pluralism into distributed diversity. • Communication between peers has its own logic. http://lasindias.org/the-p2p-mode-of-production/
Toolkitforambassadors • A node can be createdwithsufficientcriticalmass at local level (mostlyontheofferside): prosumers, collaborativeconsumptionprojects (mostlysiloed), retails (big and small), etc. • Commonsknowledge: Documentation (creativecommonslicense) and tools (open source) are providedfor free • Additionalpaid training forambassadorsavailable
Team • Itziar Pobes • Albert Cañigueral • MartíCot • Milena Samos • Elena Minguela
Social defibrillator Thereislifebeyondpurchase