The Smart Software Symposium: Storage Management Solutions by Richard Vining

2. The Smart Software Symposium: Storage Management Solutions Richard Vining Product Marketing Manager 3 March 2009

3. The economic crisis we didn’t predict The reality of living in a globally integrated world is upon us. • Frozen credit markets and limited access to capital. • Economic downturn and future uncertainty. • Energy shortfalls and erratic commodity prices. • Information explosion and risk/opportunity growth. • Slowing superpowers and emerging economies. • Increasingly complex supply chains and empowered consumers. The world is connected: economically, socially and technically.

4. Economic climate: Impact on IT Source: IDC Worldwide Black Book Q4 2008 (February 2009),Consensus Economics

5. Only Software and Services are expected to grow And of all the hardware categories, Storage is expected to contract the least -1.0% 3.3% 3.4% Source: IDC Worldwide IT Spending 2008-2012 Forecast Update, February 2009

6. But, <10% of CIO’s say they will cut Storage PCs Mobile devices VoIP Printers What are you planning to cut? Servers Network Storage 0 10 20 30 40 50 60 Source: IDC’s Futurescan Survey, 2008 (n = 300)

7. …driving nearly unabated storage capacity growth External Disk Storage Worldwide Petabytes Shipped 2000 – 2012 Sources: IDC, Economic Crisis Update: Worldwide Disk Storage Systems 2008-2012 Forecast Update, Doc # 216074, Jan 2009 IDC Worldwide Disk Storage Systems Quarterly Tracker, Dec 2008

8. Grappling with data growth in today’s economy Imperatives and Focus Areas for Storage Administrators Productivity • Be more Cost Effective • Be more Capital Efficient • Improve Service • Reduce Risks Power Utilization Scalability Availability Security Recovery Compliance

9. The Pressures on Storage Admins are Mounting • Data growth • It takes longer to back it up • Higher service level requirements • You can’t afford down time • You can’t afford to lose any data, anywhere • Longer retention periods for more data • Need more capacity; need to manage it • Mergers and acquisitions • Need to integrate systems, processes • Security requirements • Need to protect your customers’ data as well as your own • Remote/branch offices • Creating and storing more business-critical data

10. Critical Data may not be Well-Protected: Mid-Sized Companies / Branch Offices • Lack of IT resources and processes • Backups are performed by non-IT personnel that have other jobs • They often forget to run the backup, or they do it wrong • If it doesn’t get backed up, it can’t be restored • Tape-based systems have issues (in small offices): • Manual processes • Security risk: tapes get lost/stolen when moved/stored off-site • Recovering lost data from tape is a painful and often impossible task

11. IT Realities Today Smaller staffs Budget cuts (esp. CAPEX) Project postponement “You do things when opportunities come along.” - Warren Buffet

12. IBM Service Management for Storage Delivers… Visibility The ability to see everything that’s going onacross the infrastructure Control The ability to keep the infrastructure in itsdesired state by enforcing policies Automation The ability to manage huge and growinginfrastructures while controlling cost and quality.

13. Techniques that help reduce storage costs

14. IBM Tivoli Storage Management

15. Storage Management Solution Overview Data Protection & Unified Recovery Management • Enabling business continuity at all times while aligning recovery costs based on business risk and information value • Offering efficient utilization and automated management of all IT resources • Virtualizing storage for ease of administration, capacity utilization and transparent data migration Storage Resource & Infrastructure Management Information Retention & Lifecycle Management • Retaining information automatically to enable future business leverage, or to comply with internal or external regulations Visibility, Control, and Automation of Storage processes

16. Key Offerings Data Protection & Recovery Management • Tivoli Storage Manager 6 • IBM’s flagship data protection and recovery – 20,000+ customers • Industry-leading scalability, performance, availability, administration • Leveraging disk and tape to meet recovery and cost objectives • Integrated archiving and data movement and encryption capabilities • Tivoli Storage Manager FastBack • Leading Microsoft Server and Microsoft Exchange recovery • Reduces the amount of data at risk to near zero (improved RPO) • Near-instant virtual recovery of data to reduce downtime • Tivoli Continuous Data Protection for Files • Simple to use laptop/desktop data protection and recovery • Works in the background, automatically; drag-and-drop file-based recovery

17. Tivoli Storage Manager 6 Announcement: 5 Feb 09 Availability: 27 Mar 09 Addresses our customers’ most challenging issue: cost-effectively containing the tidal wave of data growth. New Simplified deployment and management Increased scalability, availability and performance New New Built-in Data Deduplication Improved integration with Windows, VMware and NetApp / N series NAS Filers New

18. Tivoli Storage Manager 6 Will help clients: • Reduce infrastructure costs – servers, storage, bandwidth • Reduce operational expenses • Improve application availability and reduce downtime • Reduce risk associated with data loss • Achieve regulatory and corporate compliance • Manage your data throughout its lifecycle

19. FilesX Acquisition (April 2008) Complementary to Tivoli Storage Manager Enterprise Data Center Mid-Market and Remote Offices FilesX Fast (near-instant) Recovery Deep protection of mission-critical applications Near-zero data loss FilesX Disk-based protection of distributed data Strong Windows, VMWare and Microsoft Exchange capabilities Block-level CDP Simple to set up and use Cost-effective Continuous Data Protection (CDP) Tivoli Storage Manager File-level CDP for desktops/laptops and mobile workers Lowest TCO and ROI for datacenter backup Extensive support for removable media (tape) Broad OS platform support Very large database (VLDB), application and SAP protection Hierarchical storage management Disaster Recovery management Superior scalability Together delivering a more complete solution Scheduled Protection 19

20. Tivoli Storage Manager FastBack Value Propositions: • Automated, continuous data protection for Windows servers • Block-level backup; file or volume-level recovery • Backup consolidation, disaster recovery, business continuity / business resilience for remote offices and data centers • Recover from almost any type of data loss • Item-level recovery of e-mail and database objects • Reduce the amount of data at risk to almost zero • Reduce the time to recover from any data loss to seconds • Elimination of ‘backup windows’ for 24x7 applications

21. Improvements in Backup & Recovery Operations Comparisons of TSM FastBack vs. weekly full backup to tape; results provided by a major customer

22. Customer Case Study: ECOM Agro-Industrial Company Info • Leading processor and merchandiser of coffee, cotton and cocoa, with ancillary agricultural operations in oilseeds and hogs. • More than 150 years of market experience, now an international leader with offices across Europe, Asia, Africa and the Americas. Challenge • “As ECOM has expanded its operations globally, the risk of data loss and revenue impact became greater. We had to make sure our operations were covered for any issue.” -- Willa Bess Zandi, director, Information Technology, ECOM Solution • ECOM has installed Tivoli Storage Manager FastBack to replicate more than 1 terabyte of ERP and related data from its offices in Mexico, Costa Rica, Honduras, Nicaragua, Guatemala, Peru and Colombia to its corporate data center in Dallas, Texas. “We are confident that we are well protected in the event of failure”

23. Summary

24. Data Center Tivoli Storage ManagementData Protection and Unified Recovery

25. Storage Management Visibility, Control, Automation Virtualize Simplify, Optimize Fully Integrated Manage Resource Utilization Archive Compliance, Security Protect Backup, DR, BC Do More With Less Tivoli Storage Management Solutions Help You: • Reduce Costs • Reduce infrastructure costs • Reduce management / admin costs • Reduce operating costs • Improve Service Levels & Manage Risks • Reduce the amount of data at risk • Improve data/application availability • Recover faster from data disasters • Get remote office data under control Everything you need from a single proven vendor

26. IBM Strategy Data Protection & Unified Recovery Management Manage the tidal wave of data growth while reducing costs, controlling risks and improving service levels • Evolve from Data Protection to Unified RecoveryManagement Enable control of multiple data protection and recovery technologies each aligned with business objectives • Securely protect data movement through the storage hierarchy and simplify administration of security policies • Improve visibility into the operations with real-time monitoring and reporting, analytics, and predictive analysis • Reduce impact of data growth with continual improvements in scalability, performance, and data reduction techniques, including data deduplication