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04.01.2020

Romania n Cancer Patients ’ Associations Federation Lung Cancer – National Awareness Campaign #respirăsănătate (#breathhealth) decemb er 2014 – january 2015.

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04.01.2020

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  1. Romanian Cancer Patients’ AssociationsFederation Lung Cancer –National Awareness Campaign#respirăsănătate (#breathhealth)december 2014 – january 2015

  2. On December 11th, Romanian Cancer Patients’ Associations Federation and Romanian Cancer League started a national awareness campaign no lung cancer, under the hashtag of #BreathHealth (#respirasanatate). 04.01.2020 2

  3. We had a press conference where the main guest had his speech about a healthy life running “Running is better than smoking” was the message on his shirt, as you can see to the right 04.01.2020 3

  4. The campaign was also partner in a winter trail run nearby Bucharest. We gave to all 700 participants pedometers to count how many steps will be made against lung cancer. 04.01.2020 4

  5. The 700 de participants pushed back the lung cancer with 13.500.000 steps. 04.01.2020 5

  6. The campaign generated 168 de media and social presences, out of which: • 7 in printed press – 850 000 impressions • 58 in online media – 5 737 549 impressions • 64 news on TV and radio– 12 091 200 impressions • 38 de Facebook posts – 178 408 impressions • 1 news agency • Total Impressions: 18 857 157 • (Romanian population is 22Mio inhabitants) 04.01.2020 6

  7. We also had free press coverage and links to out campaign due to the fact that Joe Cocker died of lung cancer exactly in that period of time. The entire campaign was sponsored by Roche and Pfizer 04.01.2020 7

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