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Communication and Informatics, One Health Course

Explore basic communication techniques, understanding risk communication fundamentals, and ways to manage and share information in the One Health field. Learn non-verbal communication effectiveness, listening skills, and strategies to empower audiences in risk communication.

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Communication and Informatics, One Health Course

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  1. Source: www.fiona-campbell.co.uk Communication and Informatics, One Health Course

  2. Introduction Communication and informatics, One Health Course

  3. Module competencies • Competency #1 • Describe basic communication techniques and tools (e.g., written communication, multi-media, social media, interactive discussion, listening) • Competency #2 • Understand the fundamentals of risk communication • Competency #3 • Understand a variety of ways to manage and share information

  4. Module overview

  5. What is communication?? Source: www.fiona-campbell.co.uk

  6. Common definition • The imparting and exchanging of information or news • Means of connection between people • The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feeling to another • A message that is given to someone: a letter, phone call, etc.

  7. What skills do you need to be a good communicator?

  8. How do we communicate in today's world? Source: www.novafm.com.au

  9. Components of Communication

  10. Effective communication What skills do you need to be a good communicator? Source: ashgourd.com

  11. WHO’s On First

  12. Components of spoken messages

  13. Clip One

  14. Clip Two

  15. Think about… • Your stance • How you sit • Facial expressions • Eye contact • Gesturing and fidgeting • Nodding Source: banoosh.com

  16. What do you think? • How much do you recall about each of the conversation topics you listened to? • Do you feel you listened to the session? Why or why not? If you listened, what was it like to sit back? If you did not listen, what made you tune out? • If you were a presenter, what was it like to be in front of the group? How did you know people were listening (or were not)?

  17. What do you think? • Have you ever had someone carefully listen to what you said? • How did that feel? • What did that person do that communicated to you that they were listening?

  18. Listening • Seek to understand before you seek to be understood. • Be nonjudgmental. • Give your undivided attention to the speaker. • Use silence effectively. To listen in Chinese Source: www.johnlovas.com

  19. Putting it all together Directions • Your topic will be non-verbal (e.g., body language, tone) communication and culture. • The interviewer will have 5 minutes to discuss this topic with the interviewee. • During the discussion, the observer will take notes on the communication between the interviewer and the interviewee and may be capturing the discussion on video

  20. Personal Listening Assessment

  21. Feedback For the Interviewee and the Interviewer • What did they do effectively in terms of their spoken and non-spoken language? • What suggestion do you have to enhance communication?

  22. Forbes 10 Communication secrets of great leaders • Speak not with a forked tongue • Get personal • Get specific • Focus on the leave-behinds not the take aways • Have an open mind • Listen • Replace ego with empathy • Read between the lines • When you speak, know what you are talking about • Speak to groups as individuals

  23. One Health Promotion Communication Strategies Communication and informatics, One Health Course

  24. Communication strategies should answer… • Who • What • Why • How Source: ceruleansanctum.com

  25. Communications strategy Worksheet identifies… • Name of community or organization • Current One Health issues or challenges • Key stakeholders • Key messages • Communication methods • Resources and time needed

  26. Scenarios • Outbreak of Salmonellosis from Wedding Reception • Outbreak of Leptospirosis in Thailand

  27. Risk Communication Communication and Informatics, One Health Course

  28. What is risk communication? Source: illinoispandemicflu.org

  29. What is risk communication? Risk communication is an open, two-way exchange of information and opinion about risk that leads to better understanding and better risk management decisions by all involved.

  30. What can risk communication do?

  31. What can risk communication do? • Empower audiences to make informed decisions concerning risk • Decrease illness, injury, & deaths (of both humans and animals) • Counter/correct rumors • Build support for a response plan • Assist in executing a response plan • Prevent misallocation & wasting of resources • Keep decision-makers well informed

  32. When is risk communication most effective?

  33. When is risk communication most effective? • Communication is tailored to take into account the emotional response to an event. • It empowers audiences to make informed decision-making. It discourages negative behavior and/or encourages constructive responses to crisis or danger.

  34. how do YOU personally feel about risk? Source: infosthetics.com

  35. how do YOU personally feel about risk Complete the following sentences: • “ I believe that risk is…” • “When I take a risk I feel…” • “When I see someone else taking a risk I feel…”

  36. Risk analysis paradigm • Everything we do involves risk • Zero risk is unachievable • Options exist for managing every risk These assumptions guide the way we view risk and risk communication.

  37. emotion “My colleagues and I want to share with you our concern and our compassion goes out to the families that are suffering from this disease. We are doing everything that we can to make sure that we can stop this problem and prevent the spread of this disease from affecting others. You have our deepest empathy.”

  38. Trust and fear Source: www.masksandpuppets.com.au

  39. The coin toss

  40. Risk perception Source: www.newscientist.com

  41. Interpreting risk

  42. Viewing risk EXPERT PUBLIC Risk = Hazard + Emotional Risk = Probability X Severity

  43. Bestpractices in risk communication • Risk and crisis communication is an ongoing process • Conduct pre-event planning and preparedness activities • Foster partnerships with public • Collaborate and coordinate with credible sources • Meet the needs of media and remain accessible • Listen to public’s concerns and understand audience • Communicate with compassion, concern, and empathy • Demonstrate honesty, candor, and openness • Accept uncertainty and ambiguity • Give people meaningful actions to do

  44. Talking points • A clear and succinct summary • Gives consistent messages • Should address people’s concerns • Can be used with a variety of stakeholder and media

  45. Rule of three • Present 3 key messages • Repeat key message 3 times • Prepare 2-3 supporting messages for each key message

  46. What do you think? • What made it difficult to write the talking points? • What made it easier to write the talking points? • What additional information would have helped you write the talking points? • What questions do you have for your target audience? • How confident are you that your messages will be accepted by the target audience? Why?

  47. Delivering Risk Communication Messages Communication and Informatics, One Health Course

  48. EMPATHY & COMPETENCY Source: social.ogilvy.com

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