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WEBCAST – MARCH 20, 2015

VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, 2015 | WASHINGTON, DC. WEBCAST – MARCH 20, 2015. Andrew Morton, Director of Social Engagement Robert LaGow, Member Programs Communication s With Guest Panelists: Sharlyn Lauby, SHRM-SCP John Jorgensen, SHRM-SCP. Social Solutions

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WEBCAST – MARCH 20, 2015

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  1. VOLUNTEER LEADERS’ SUMMIT 2015NOVEMBER 19-21, 2015 | WASHINGTON, DC WEBCAST – MARCH 20, 2015 Andrew Morton, Director of Social Engagement Robert LaGow, Member Programs Communications With Guest Panelists: Sharlyn Lauby, SHRM-SCP John Jorgensen, SHRM-SCP Social Solutions Developing strategy, creating content, choosing platforms, and managing your online communities 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  2. Welcome Our Social Panel! Sharlyn Lauby and John Jorgensen! 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  3. 3 What is Social Media? 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  4. What Social Media Isn’t • Social Media is not…. • A piece of technology or a particular platform • Social media is an organizational and cultural shift in how we communicate and interact as individuals and as organizations • Platforms may come and go but social media is here to stay • A substitute for traditional communications efforts • Complimentary part of a broader communications effort • No such thing as “Social Media Pixie Dust” • Something to dive into without a plan • Having a Facebook page is not a strategy it’s a tactic • Mistake proof • Not Reversible- But Repairable! 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  5. My First Lesson in Social Media 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  6. Group Exercise Defining Your Objectives and Audience 6 Who is Your Primary Audience andWhat are Your Objectives? 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  7. Evolution of Social Advocates From “E-Commerce to We Commerce” Brand Ground Adversaries Neutral Drive to Web Common Ground User Ground

  8. Why is it so Hard?!? Content Management Platform Management Do I Really Have Something to Say? Selecting and Applying Best Practices Creating real & relevant content and Knowing how to use it Not Enough Time!! What’s the ‘Magic Formula’ for Viral? Community Management Ever-Changing!! What if I Make a Mistake? Managing your community of followers 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  9. Know Your Social Mission The Why of What You Do SHRM’s Social Mission: • Create and curate content and build engaged communities that connect us with our members and the HR Community. Provide them with a place to connect and share with each other. Provide Value in support of their needs as well as SHRM’s Business Goals: • Membership • Conference(s)/ Events • Professional Development Tools/ Resources

  10. Real and Relevant Content 10 What You Want Folks To See… Bridging the Content Gap And What’s Reality! 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  11. Choosing Platforms That Fit the Objective • Your Objectives… • Your Audience… • Your Mission…. Follow the 90-9-1 Rule 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  12. VLRC- YOU are the Resource! 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  13. 13 Questions? 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  14. Something to Remember…. 14 14 14 Don’t live life on social… Share it through social -Andrew Morton Director of Social Engagement, SHRM @SHRMSocial 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  15. THANKS! 2015 SHRM VOLUNTEER LEADERS' SUMMIT

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