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Tips to Bring Visitors to Your Art Show
It does not matter what business you are in whether it is the jewelry industry, retail boutique business or selling your art, you need the following to succeed: Traffic + Leads + Conversions. Without those three elements your business or art simply will fail. Period!
The tips following will be helpful for artists taking part in an art fair or open studio event.
(1) Make your mailing list work. As the saying goes from all successful marketers, the money is in the list. It is vital, as one of the fundamentals for success, to build a targeted list of clients and potential clients for your art work.
(2) Organize some cross- promotions with other artists. If you are sharing a venue with other artists, each artist will benefit from other artists’ invitations. A very effective way to do that is to prepare a leaflet with a map and the information people need to get to the venue.
(3) Be creative with signage. Balloons are a great way to get attention. A bunch of colored balloons on each side of the entrance of the exhibition venue will create a festive mood and draw the attention of passers by.
(4) Take turn to paint outside. People walking in the street will notice an artist painting or drawing and will come and have a peek. At that point, it is a simple matter of inviting them inside to have a look at the art on show.
(5) Sell the upsides of the art show. Many of the locations of the art show have fantastic restaurants and cafes. Make sure you share the locations and information with your visitors. This way they could take a break from the show and possibly return to the show after their break.
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