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Explore the lack of quality in Ugandan club football and the need for professional development in players, coaches, and facilities. Discover the misconceptions about becoming a professional footballer and the importance of technical, social, and economic development.
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Marketing 4Ps thus, Price, Promotion, Place PRODUCT
Observations • The quality of our football in the elite league is appalling • The game is too slow, no co-ordination, no visible strategy and plan • Many times the goals are mistakes of opponents not creation of attackers • Top scorers rate at 0.6 goals per game for the last 10 years • There are no consistent performers-Stars
Observations Cont’d • Dead balls are giveaways • Speed of progression is lacking-compared to Egypt and Europe • Talented and young players have not been given opportunity • Players lacking the pro basics are the stars of many clubs-Fitness, Trapping, Passing • No adrenaline occasions for players
Probable Reasons • Lack of LT Technical Development Plan 5 year Technical Development Plan Player and Coaching Development Equipment & Facilities Plan TD for the Club • Desire for Quick Fix Quick Buys, shuffling coaches, match fixing, • Lack of Patience & Home-Growing Ex: Jogoo Young-Villa, Kitende-Vipers Home Growing Advantages Cost, Chemistry, Friendship, Belonging • E
Probable Reasons Cont’d • The Role of Coaches Their Quality; Expertise & Experience 90 minutes coaches Developers Specialists, GK, Defenders, Mid, Strikers Fitness Trainers Man Managers Scouts Their Commitment (Planning and hours) Professionalism & Integrity Personalities
Probable Reasons Cont’d • The Players Their Quality; Expertise & Experience Basic Requirements Aspirations Their Commitment Professionalism & Integrity Personalities
Developing A Professional Footballer
Introduction The competitive world of the Modern game desires Professional footballers (Pro Footballers) to comprise a football team Now Small details differentiates teams Concentration and Focus on these details differentiates between amateur and Pro Footballers and determines the results It is therefore important to prepare Pro-Footballers from the right ages
Sunday Oliseh Calls them 8 Misconceptions • You have to be extra talented and born a “footballer”. • It runs in the family. • You must be very quick and explosive when running and playing the ball. • You need to start in a renowned club as a youth to reach a professional status as an adult. • You must be very strong, tall and have abundant muscles everywhere to make it. • You must come from a poor family. • You must be a ball juggler. • It’s all about being “lucky”. Source: supersport.com
Football is a Profession Professional Football is a Profession like any of the contemporary professions Does any of the Sunday Oliseh 8 Misconceptions apply to other professions? • Medical Doctor – Born a Doctor? • A lawyer-Must come from a poor family • An Accountant- Must be Lucky • An Engineer-It runs in a family
Development Categories How to create a RonalMessi? • Like any other Professional, a pro footballer must attain development in the following areas; • Technical Development • Social Development • Economic Development
Technical Development
Technical Development A Pro-footballer should be exposed to organised technical development cycles at different ages. There are; On-field Technical Development Activities Off-Field Technical Development Activities
On-Field TD activities HR Quality; The quality of Coaches 10,000 Hours; The repetitiveness until 10,000 hours accumulated Equipment; Exposure, right sizes and availability of the right training and match equipment inclusive of Gloves, Shoes, Guards, Bibs, Balls, Pitches, Dummies etc Athletic; Whereas it is true Genetics plays a role in key physical attributes, there tools to develop players athletically
Athletic Development activities Physicality; The Upper and Lower Body Strength Agility; The ability to make quick, light and easy movements with mental alertness Speed and Acceleration; The ability to run fast and long with or without the ball Power; The ability to make strong or appropriate precise long passing and shooting with either foot or head Skills; Heading, Tackling, Passing, Dribbling, Targeting, Ball Control, Kicking and Catching (For Goal Keepers Only)
Off-Field TD activities HR Quality; The quality of Managers (the influence passed on!!, the parental instinct) Competition; The competitive gene Health; the sporting and non-sporting health of players. Body Impairments identified early may be fixed Nutrition; Diet is paramount in body development, energy banking, recovery from injuries and general health. Professionals to set Minimum qualities, and quantities of food and drinks. Water is key
Off-Field TD activities Cont’d Marketing Aspect; A Pro footballer is a commercial good and presentation in looks and communication off-field is as part of the game as scoring goals. Interaction with the media and how questions are answered may make or break a player
Above 20yrs. Senior National Team The Pro Player Development Stages Above 17yrs. Professional Club Football Above 10-16yrs. Football School Above 6-10yrs. Fun games, Filtering Academies
Social Development
Social Development A Pro-footballer should be exposed to organised social aspect training in development. Spiritual; Belief and faith in the Omnipotent cultivates the player into good sporting values and concentration Strict Adherence to Programmes; • Availability with interest and concentration to programmes is key to development • Poor time management is easily transferred onto the pitches and a minimum basic for pro football
Social Development Cont’d Life Style; • Enough Rest, (minimum of 8 hours Sleep everyday) • Relax and enjoy light moments • Avoiding Alcohol or intoxicants Overload • Avoiding Banned Substances • Avoiding Peer pressure and groups with different agenda • Avoiding the nightlife • Avoiding Diet Indiscipline
Social Development Cont’d Stardom Management; Many an Occasion players breakdown as soon as they breakthrough. This is caused by lack of prior Stardom management training Competitiveness; Life is a hustle and the best hustler makes it through. There is nothing that comes on silver plate. A pro player must compete with himself, team mates, opponents and anything thrown at him/her. “I never played for a draw” Sir Alex Ferguson
Social Development Cont’d Academics; It is extremely required than a Pro Footballer undertakes formal education along with the football education. Understanding many languages is a huge added advantage but generally educated players are easier to manage
Social Development Cont’d Values; A Pro Footballer must be developed to acquire social values that propel the player to consistent performance at a high level; • Dedication; The player must dedicate his/her life to professional football • Determination; The player must be determined and should persist until successful • Respect; It is paramount for a Pro Footballer to respect the football and national authorities, the fans, the sponsors, the teammates, the opponents, the referees, the young and the Old. A pro must be humble
Social Development Cont’d Values Cont’d; • Endurance and mental strength; When a player chooses to be a Pro Player, he/she must endure, persevere and be able to operate in very difficult and unaccustomed situations in the areas of; • Weather; Adverse weather in different parts of the World • Culture; Variation in Language, Food, in mannerism • Racism; In the event of any form of discrimination • Obscurity; Far away from Home and family • Loneliness; Staying Alone • Demand for quick performance; pressure for immediate results
Social Development Cont’d Values Cont’d; • Fair Play and Regulations; Pro Footballers must be taught about Fair Play and the regulations of the game. Fair play includes; Rule 1: Play to Win All time even in Training Rule 2: Play Fair in accordance with the Rules Rule 3: Observe the Laws of the Game Rule 4: Respect Opponents, Team-mates, Referees, Officials and Spectators Rule 5: Accept Defeat with Dignity Rule 6: Promote the Interests of Football Rule 7: Reject Corruption, Drugs, Racism, Violence and other Dangers. Rule 8: Help Others to Resist Corrupting Pressures Rule 9: Denounce those who Attempt to discredit our Sport Rule 10: Honour those who Defend Football's Good Reputation
Economic Development • The economic interests of a Pro-footballer should be protected by the parents or Guardian until 18 years • Parents/Guardians should work to invest into the player at development stage
Economic Development • A Pro-footballer should be developed to appreciate that his expertise is playing football and not; • finding employment opportunities • negotiating commercial contracts • managing his monies/investments • A Pro-footballer should be developed to understand that he earns the money by playing football and the beneficiaries include service providers
Economic Development Cont’d After 18 years, a Pro-footballer should hire different service providers to his playing career. Key Service Providers to a Pro-Footballer; Agent; This is the person who is to find playing opportunities and negotiate contracts. This must a be a knowledgeable, honest and connected person Estate Manager; This is the person who manages the monies and business investments of the player. This must a be a knowledgeable, honest and hardworking person
Economic Development Cont’d Basic Needs; Before a player becomes a professional or during development, he/she must be to access basic needs; • Food & Water • Shelter • Clothing • Football Gear and Equipment • Transport
Economic Development Cont’d Things to Avoid; Before a player becomes a professional or during development, he/she must avoid things like; • Creating a family (Wife and Children) • Staying on his own (Renting) • Engaging in sexual activities, drugs, crime • Engaging in any business activity to earn The above activities and many other create economic pressure to earn and this detracts a player in development