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Branding & Messaging

This resource provides branding and messaging guidelines for CaliforniaVolunteers programs, administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service. It includes information on when to use the required branding and messaging in various communication materials, and emphasizes the importance of having a formal communications and branding plan. Relevant resources and contact information are also provided.

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Branding & Messaging

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  1. Branding & Messaging

  2. Who are you?

  3. “Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”

  4. When do I use the required branding & messaging? • Press Releases • Fact Sheets • Brochures • Websites • Media Interviews • Signage • Gear

  5. Example:

  6. National Service Day Cesar Chavez Day or Martin Luther King Day

  7. How will you demonstrate readiness? • Each program should have a formal communications and branding plan. • This is a required Program Readiness item (#20). • Be prepared to share the plan upon request.

  8. Resources • CaliforniaVolunteers Contract Exhibit D • CNCS Contract Terms & Conditions • CNCS Branding & Messaging Guidance • CaliforniaVolunteers Box Account • https://californiavolunteers.box.com/v/branding • US!

  9. Contact Info Monica.Hassan@cv.ca.gov 916-323-7646

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