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Valora Trade Norway

Valora Trade Norway. Henriette Dahl Jensen On board from January 5 ½ year in VTN. Market data by trade sector. Fisherman’s Friend is present in Grocery - and Service Trade in the Norwegian market. POS material for Norway. Exisisting display with some improvements.

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Valora Trade Norway

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  1. Valora Trade Norway • Henriette Dahl Jensen • On board from January • 5 ½ year in VTN

  2. Market data by trade sector • Fisherman’s Friend is present in Grocery- and Service Trade in the Norwegian market.

  3. POS material for Norway Exisisting display with some improvements New permanent display in plywood Material used in-store

  4. MEDIA STRATEGY 2014 • Keep loyal and existing consumers • Attract new consumers • Women • Younger adults • Consistency through the year • Build a communication platform that can be used in all media channels • INCREASE SALES AND TOP OF MIND FOR CONSUMER

  5. The consumer is exposed in many channels

  6. Media campaign - outdoor

  7. Media campaign - outdoor

  8. Media campaign - outdoor + 4600 boardsoutdoor and in FMCG in every pulse

  9. Media campaign - magazines 100 000 Spearmint sampled in magazines combined with ads.

  10. The future Threats: • New launches from competitors • Changes in the trade

  11. The future Opportunities: • Well planned and working media plan • Increase focus on trade activities • Very motivated organization • Focus on establishing social media platform

  12. Thankyou!

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