Accelerate Michigan Innovation Competition November 16-17, 2011 Jill Goryca

1. “Engineering solutions for independent eating” Accelerate Michigan Innovation Competition November 16-17, 2011 Jill Goryca

2. Problem/Opportunity • Problem: Spilling soup while spoon is in transit to mouth • Caused by shakiness from diseases such as Parkinson’s disease and multiple sclerosis. • Opportunity: • Stroke survivors: 4.7 million in US • Nursing home residents: 1.5 million in US • Parkinson’s disease: 500,000 in US • Multiple Sclerosis (MS): 300,000 in US

3. S.O.U.P. Spoon • Separation Of Unsolid Portion • Separates liquid from solid while spoon is in transit to mouth • Allows the user to eat independently without making a mess. • Novel technology with a strong intellectual property plan

4. Large Customer Base • MS and Parkinson’s patients: 60,000/year • Stroke survivors: over 500,000/year • Elderly persons (65+): 40 million • Nursing homes and assisted living centers (16,100 in US) • FDA approval for Medicare/Medicaid reimbursement • TV ads and retail sales in stores • Disposable plastic samples ($1 ea.) in addition to stainless steel spoons ($25 ea.)

5. Growing Market Opportunity • Nursing Homes sales: 800,000 units is $20 million market opportunity. • MS and Parkinson’s patients: 80,000 units for $2 million market opportunity. • Disposable plastic spoons: 50 million units for a $50 million market opportunity. • Size of market will increase by 20 million in the next 5 years as baby boomer population reaches retirement age.

6. Competitors are “Good Competition” • Windsford Feeder: Hands-free operation, but expensive and bulky solution • Souper Spoon: Low cost, but spillage likely

7. Valuable Alliances • Possible manufacturing alliances: • Welch Allyn Medical Supplies • Sur-Flo Plastics & Engineering, Inc. • Linear Mold & Engineering • Possible sales alliances: • Binson's Home Health Care Supplies • Advanced Medical Supply of Michigan

8. Operations and Manufacturing • Year 1: $80,000 • Business start-up expenses, IP protection, part-time sales & marketing representative, initial production and testing, Gen 2 design and prototyping, packaging • Year 2: $150,000 • Manufacturing contract, marketing and sales, low rate production, warehousing, packaging, shipping and handling • Year 3: positive cash flow • Two full-time employees, marketing and sales, increase production, warehousing, packaging, shipping and handling

9. Total Cash Needed to Fund Startup = $250,000

10. Management Team, Directors, and Advisors • Design Team: • Jill Goryca, BSME: President & CEO • Parker Farlow, BSME: Manufacturing • Mike Rogers, BSME: Sales • Mahdi Shoaeshargh, BSME: Financial • Advisors: • Delbert McCoy, Author of “Still on Fire” • Dr. Molly McClelland, MSN, CMSRN, RN: Medical Advisor • Dr. Darrell Kleinke, PE: Technical Advisor

11. Summary • Superior product • Inexpensive to manufacture • Growing population of potential customers • Great opportunity • NHLB’s advantages over other teams: • Passion • Enthusiasm • Desire to help people in need

12. Strategic Issues • Receive funds from sponsor(s) for patent and manufacture of product. • Build partnerships with start-up experts and manufacturing companies. • Marketing • Sales • Intellectual Property

13. Any Questions?