1 / 15

For the industry, by the industry Michelle Kruger: 083 703 4373

For the industry, by the industry Michelle Kruger: 083 703 4373. History of fruit industry: Roots stretches back to middle of 17 th century Exports to UK, Netherlands and other parts of Europe at the end of the 19 th century Now exporting to more than 70 countries worldwide.

leal
Download Presentation

For the industry, by the industry Michelle Kruger: 083 703 4373

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. For the industry, by the industry Michelle Kruger: 083 703 4373

  2. History of fruit industry: • Roots stretches back to middle of 17th century • Exports to UK, Netherlands and other parts of Europe at the end of the 19th century • Now exporting to more than 70 countries worldwide

  3. South African Export Markets Canada/USA: 5% Russia: 10% Far East: 10% Middle East: 18% Indian Ocean Islands: 1% UK: 22% Africa: 1% Europe: 33%

  4. What to have in place when you want to export your fruit Register on DoAs food data base for a PUC and/or PHC. Go to www.nda.agric.gov Contact local PPECB offices. Nelspruit – Koos Retief 013 755 2879 Register for SA GAP or Global GAP and/or SA GMP. PPECB can assist. International quality, environmental and food safety systems:

  5. The importance of traceability: • Any problem can be linked to a specific producer instead of a whole group • Fast, accurate and limits risk • Limits unnecessary costs • Limits public concerns • Carton Marking: • Product of SA • Class of product • Name of exporter and/or pack house • PUC code • Product type • Variety • Count (size)

  6. Optimum temperatures

  7. Documents completed in the export process • Customs: DD550 • Port Authorities: Cargo dues order and terminal container order • Agricultural Authorities: PPECB – Export inspection certificate; DoA phytosanitary certificate • Terminals: Mate’s receipt • Shipping Line: Bill of lading • Origin documents

  8. Why South Africa is well-suited for large scale production of fresh fruit: • Relatively low labour costs • Availability of land • Wide variety of climatic zones • Well developed infra structure • Counter seasonal production to Northern Hemisphere • Challenges for SA fruit industry: • Oversupply of fruit • Withdrawn subsidies from government • New legislation from importing countries • Global crisis • Increasingly competitive international export markets (Chile, Brazil) • Downward pressure on produce prices - retailers • Burdensome input costs from monopolies and cartels • The price of crude oil • Fluctuation of the exchange rate • Successful land reform

  9. Solutions: • Increase in quality • Market driven industry - not production driven • Open new markets • Develop the local market • Sell expertise to counter seasonal markets • Generic promotions • Continued education – Top of the Class programme

  10. Established 1998 as non profit organisation • Membership voluntary • Approximately 60 members which export 76% of all fresh fruit exported from SA • Strict code of conduct • Members are exporters (agents and traders), producer exporters, service providers and other industry organisations

  11. FPEF objectives for 2008 • Assist members to find international markets for their principals’ fruit • Promote the FPEF members collectively within producer circles • Continue to refine the accreditation criteria • Facilitate access to relevant, accurate and timely generic information • Sourcing of funds for projects within the industry • Provide innovation for its members in the value chain – Post Harvest Innovation Programme • Continued education in the value chain – Top of the Class programme

  12. Five main stages of the export process: Pre-season planning with producers Buying fruit and contracting with the producers and service providers Marketing the fruit Managing operations during the season Analysing the previous season Roles played by the exporter: Ensuring all documents are properly completed at each stage Delivering a quality product from the farm to the consumer Satisfying buyers Making sure that products and packaging compete with competitors Controlling costs in the value chain

More Related