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Objectives of Advertising Assignment

Objectives of Advertising Assignment. On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience of the ad. The objectives can be found on the next slide.

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Objectives of Advertising Assignment

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  1. Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience of the ad. The objectives can be found on the next slide. **When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**

  2. Ad Objectives 1-Visual Interest: Get the consumers’ attention with a headline, photo, statement, etc. 2-Mood: Relate to the consumers’ emotions. 3-Expression: Make your message clear to consumers. 4-Awareness: Make sure nothing distracts consumers from your message. 5-”Naturalness”: Build a connection between the consumer and your product. 6-Want/Need: Convince consumers that they must have your product because they need/want it. Target Audience: The group of people for whom the ad is created.

  3. Ad #1 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  4. Ad #2 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  5. Ad #3 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  6. Ad #4 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  7. Ad #5 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  8. Ad #6 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  9. Ad #7 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  10. Ad #8 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  11. Ad #9 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is…

  12. Ad #10 • 1-Visual Interest: The ad is visually interesting because… • 2-Mood: The mood of the ad is… • 3-Expression: What message is the ad expressing? • 4-Awareness: The…is distracting in the ad.OR There is nothing distracting. • 5-”Naturalness”: The consumer connects with the ad’s message by… • 6-Want/Need: The ad convinces the consumer to …by… • The target audience is… **When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**

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