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Wedding Flowers. Weddings. one of the most interesting and challenging segments of the florist business tradition plays a major role. Weddings. modern weddings are reflecting more individuality couples are generally older and have a specific idea of what they want. Bridal Consultations.
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Weddings • one of the most interesting and challenging segments of the florist business • tradition plays a major role
Weddings • modern weddings are reflecting more individuality • couples are generally older and have a specific idea of what they want
Bridal Consultations • first interview is usually the most important • at least three months prior to the wedding
Bridal Consultations • normally handled by the head designer or the owner/manager of the shop • an area is usually set aside for these meetings where interruptions will be minimal
Bridal Consultations • may include looking at ribbon samples • photo albums of sample wedding work
Bridal Consultations • florist must learn as much about the wedding plans as possible
Bridal Consultations • florist needs to determine: • set a budget within which to work
Other stuff…. • Type of gown • type of wedding being planned • how large is the wedding party
Other stuff…. • Formal or informal • where will the service take place • time of day or evening • religious ceremony
Other stuff…. • Where is the reception • how large will the reception be • who is paying for the flowers
Bridal Consultation • establish the size and budget for the wedding • with this info the florist will be better able to make suggestions relative to flower choices and other decorations
Wedding order form • used for planning floral decorations • lists the majority of items needed for the wedding
Wedding order form • has space for notes on the style and types of flowers used • serves as a contract between the florist and the bride
Wedding order form • the form is signed by the bride and the florist • this helps prevent problems in the future
Wedding order form • a copy is given to the bride to serve as her reference • itemized list of floral expenses
Wedding order form • form may categorize expenses under two columns • one for the bride and one for the groom
Bouquets • bridal and attendant • style is preference of bride • several factors considered in selecting style of bouquets
Bouquets • flowers should compliment the gown • traditional gowns - traditional flowers such as roses and stephanotis
Bouquets • size of the bride and attendants • petite women should carry a small airy cascade • not a large, heavy cascading bouquet
Bouquets • larger women can carry larger, heavier bouquets • most frequent styles ordered: • arm bouquet
Bouquets • colonial nosegay • cascading bouquet • variations of each are made by altering the flowers used, size, density of bouquet
Arm bouquets • presentation bouquet • carried across the forearm • designed with natural stems remaining on the flowers • kept fresh in a vase until wedding time
Arm bouquets • orchid tubes or water picks may also be used • remove tubes just before the wedding • flowers are bound together with wire
Colonial Nosegay • handheld bouquets • constructed in a circular shape with an attached handle • usually a plastic bouquet holder is used with
Colonial Nosegay • soaked oasis or floral foam is placed in the bouquet holder • a piece of PVC pipe is used to hold the bouquet holder while designing
Cascade bouquets • held at the waist • created by extending the colonial bouquet into a flowing garland.
Cascade bouquets • cascade may be any length from one foot to floor length • cascade is extremely popular with brides
Cascade bouquets • hand tied - each flower wired and taped separately • designed in same foam holders as colonial nosegays
Cascade bouquets • wire and tape the long cascade and add to a foam bouquet holder
Corsages and Bouts • normally worn by ushers, best man, groomsmen • parents, grandparents • servers at the reception • other close family members
Corsages and bouts • organist, minister, soloist • minister - if they do not wear a robe • roses and orchids are favorite for mothers and g’mas
Corsages and bouts • any flower can be chosen • usually flowers used in bridal or bridesmaids bouquets
Ceremonial Decorations • check to see if the church has a policy on the use of flowers and decorations
Ceremonial Decorations • a few large, bold arrangements are more effective than several small ones
Entry and Vestibule • guest book table • cut flower arrangements • garlands framing doorways
Aisles and Pews • bows made of number 9 or 40 ribbon • white is the most common • often accented with flowers and foliage
Aisles and Pews • may be used on every pew • every second or third pew
Candelabra • may have flowers and foliage added • may be used in altar area or in aisles
Altar • focus attention on the center of the altar • should be large enough to be seen by wedding guests • large, bright flowers are most effective
Altar • single arrangement in center of altar • triangular or fan shaped
Reception Decorations • many times arrangements used at the wedding are moved to the reception site
Reception • serving tables • cake table • punch table • floating pool arrangement
Rehearsal dinner • depends on the style of dinner • arrangements are kept low so guests can see
Delivery • florist usually stays at the wedding site until the ceremony has begun. • pins on corsages and hands out bouquets