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Nebraska Energy ASSISTANCE NETWORK

Changing Minds Changing Behaviors. Mary Ferdig President and CEO Sustainability Leadership Institute mferdig@sustainabilityleaders.org. Nebraska Energy ASSISTANCE NETWORK. Nebraska Energy ASSISTANCE NETWORK. 5% of Global Population Consumes

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Nebraska Energy ASSISTANCE NETWORK

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  1. Changing Minds Changing Behaviors Mary Ferdig President and CEO Sustainability Leadership Institute mferdig@sustainabilityleaders.org Nebraska Energy ASSISTANCE NETWORK

  2. Nebraska Energy ASSISTANCE NETWORK

  3. 5% of Global Population Consumes 25% of Earth’s Fossil Fuel Energy Resources World Watch Institute Nebraska Energy ASSISTANCE NETWORK

  4. Unsustainable! Nebraska Energy ASSISTANCE NETWORK

  5. Change Nebraska Energy ASSISTANCE NETWORK

  6. C = D + V + K > E Nebraska Energy ASSISTANCE NETWORK

  7. Focus of ChangeToday: Reduce Energy Consumption! Nebraska Energy ASSISTANCE NETWORK

  8. We’re going to spend a few minutes talking about the process of change. What change looks and feels like—for any of us as we experience our way through our complex, interconnected, ever-changing lives filled with purpose and passion. Including an unrehearsed conversation with an Energy Assistant client about her experience of change. Nebraska Energy ASSISTANCE NETWORK

  9. North American Society Local Society Energy Assistance Clients Each One of Us as Local and Global Citizens Nebraska Energy ASSISTANCE NETWORK

  10. Think about changes you’ve experienced. . . • losing your phone • job promotion • losing your job • unplanned pregnancy • new tax law • death of a loved one • broken arm Some changes just happen. . . Nebraska Energy ASSISTANCE NETWORK

  11. And somechanges we initiate. . . • losing 20 pounds • changing jobs • putting in a garden • writing a grant for a new project • implementing a new computer software system at work Nebraska Energy ASSISTANCE NETWORK

  12. We experience—and adapt—to changing features of our landscape all the time. Anytime we take in new information and respond to it in some way, we are continually adapting, moving and changing. Navigating through our days. . . Nebraska Energy ASSISTANCE NETWORK

  13. Dynamic Process of Experienced Change. . . Flowing Along New information. . . Making sense. . . Learning. . Adapting. . . Choosing “New” Thinking and Behaving Continuous Human Interaction Nebraska Energy ASSISTANCE NETWORK

  14. Sometimes “new information” whopsus on the side of the head! • A Death • Job Loss • Foreclosure • An Ask for Divorce • Accident Nebraska Energy ASSISTANCE NETWORK

  15. Dynamic Process of Experienced Change. . . Flowing Along Perturbation! Making sense. .Holding on. Discomfort. . . CHAOS Something new. . . Learning. . Adapting. . . Evolving New Thinking and Behaving Continuous Human Interaction Nebraska Energy ASSISTANCE NETWORK

  16. Some of us are in the “business” of change—initiating or responding to changes that impact others. E.g. • Educators • Community Leaders • Community/Social Service Professionals • Government Agencies • Organizational Consultants • Activists—XL Pipeline • Politicians Nebraska Energy ASSISTANCE NETWORK

  17. Traditional way of thinking about change. . . Current State Intervention Evolved State Education Dialogue Forums One-on-one Conversations Demonstrating Behaviors Reduced Energy Use Increased self-sufficiency Current Energy Use Need Assistance Nebraska Energy ASSISTANCE NETWORK

  18. Managing—Leading—Initiating Change • Behavioral Assumptions • Change agent is Objective Planner and Implementer • Designs a plan/blueprint • Acts according to a plan/blueprint • Controls steps aimed toward desired goals • Predicts outcomes according to implementation plan (skill and knowledge) • Utilizes communication as strategic tool • Measures success according to goals met Current State Intervention EvolvedState Current Energy Use Needing Assistance Education Dialogue Forums One-on-one Conversations Demonstrating Behaviors Reduced Energy Use Increased self-sufficiency Nebraska Energy ASSISTANCE NETWORK

  19. Another way of thinking about change. . . Flowing Along New information. . . Making sense. . . Learning. . Adapting. . . Choosing “New” Thinking and Behaving Continuous Human Interaction Nebraska Energy ASSISTANCE NETWORK

  20. Dynamic Processes of Change Flowing Along Perturbation! Making sense. .Holding on. Discomfort. . . CHAOS Something new. . . Learning. . Adapting. . . Evolving New Thinking and Behaving Continuous Human Interaction Nebraska Energy ASSISTANCE NETWORK

  21. Behavioral Assumptions • Change “Agent” is really Participant inquirer • Recognizes nonlinear, random causality • Participates in Self-organizing processes • Conscious of his/her own Human Interactive behaviors • Acknowledges paradox, difference as healthy • Certainty-Uncertainty • Control-Not Control; Power-Not Power • Predictability-Unpredictability • Both-And • Your Point of View-My Point of View • Yin-Yang • Consciously contributes to emerging outcomes Nebraska Energy ASSISTANCE NETWORK

  22. Dynamic Process of Experienced Change. . . Flowing Along Perturbation! Making sense. .Holding on. Discomfort. . . CHAOS Something new. . . Learning. . Adapting. . . Evolving New Thinking and Behaving Continuous Human Interaction Nebraska Energy ASSISTANCE NETWORK

  23. The place we’re most fearful and try to avoid at all cost. . . Discomfort. . . CHAOS . . .is also the place of greatest potentiality for transformative change. Nebraska Energy ASSISTANCE NETWORK

  24. How well do we hold the inevitable spaces of tension? Messiness? Discomfort? Turbulence? Disequilibrium? Chaos? • Requires a particular quality of conscious human interaction based on authenticity, courage and practice. . .knowledge, understanding, common sense • interaction with self— physical, mental, emotional, spiritual • interaction with others Nebraska Energy ASSISTANCE NETWORK

  25. Nebraska Energy ASSISTANCE NETWORK

  26. So what do we mean? Changing Minds Changing Behaviors Nebraska Energy ASSISTANCE NETWORK

  27. Whose minds are we changing? Nebraska Energy ASSISTANCE NETWORK

  28. Whose behaviorsare we changing? Nebraska Energy ASSISTANCE NETWORK

  29. How? Nebraska Energy ASSISTANCE NETWORK

  30. Paradox: two contradictory truths at the same time Nebraska Energy ASSISTANCE NETWORK

  31. Plan, Control , Set Goals, Predict, Measure: As if we could. . .change other people’s minds and behaviors. . . And Hold plans lightly. Invest in conscious human interactions in the moment, participating and asking questions, co-creating emerging – unpredictable – changes with others. Nebraska Energy ASSISTANCE NETWORK

  32. Settling into the role of an awake and awareparticipant inquirer consciously engaged in the human interactive processes of dynamic change. Nebraska Energy ASSISTANCE NETWORK

  33. Sustainability Leader: participant inquirer engaged in the human interactive processes of dynamic change. Assumes Responsibility for his/her own thinking, being and behaving in interaction with others to make things happen with others! Nebraska Energy ASSISTANCE NETWORK

  34. Meet sustainability leader. . . • Former Energy • Assistance Client • Connie Wilson • McCook, Nebraska Nebraska Energy ASSISTANCE NETWORK

  35. We’re inviting you into your role as sustainability leader today. . . Nebraska Energy ASSISTANCE NETWORK

  36. Sustainability Leader: participant inquirer engaged in the human interactive processes of dynamic change. Assumes Responsibility for his/her own thinking, being and behaving in interaction with others to make things happen with others! Nebraska Energy ASSISTANCE NETWORK

  37. Assignment: • Listen, learn, ask questions, gather information throughout the day as you imagine how you’ll take this information home. • Begin to formulate “plans” for exactly how you imagine using what you learn and gather in your work with others. • Later in the day, we’ll form groups to flesh out those plans and share with each other. • Enact your ideas in collaboration with others! Nebraska Energy ASSISTANCE NETWORK

  38. Changing Minds Changing Behaviors Mary Ferdig President and CEO Sustainability Leadership Institute mferdig@sustainabilityleaders.org Nebraska Energy ASSISTANCE NETWORK

  39. Individual Thinking Question • If I had all the time and resources in the world, what can I imagine doing in my community--including people my organization serves—to • spark awareness of energy efficiency practices and why energy efficiency matters, and • 2) invite individual commitment to experiment with new practices and creating new habits? Nebraska Energy ASSISTANCE NETWORK

  40. Joint Thinking Questions • What can WEimagine doing in the our community--including people our organization serves--to • spark awarenessof energy efficiency practices and why energy efficiency matters, and • invite individual commitment to experiment with new practices and creating new habits? • How can we make this (these things) happen? • What are the first next stepstoward getting there? • Who will do what by when? • How will we hold ourselves accountable? Nebraska Energy ASSISTANCE NETWORK

  41. Underlying questions to shape your answers: • How do we put the campaign materials to work? • How do we build energy education into the offerings we design/implement? • How to we engage people in the process of change? Nebraska Energy ASSISTANCE NETWORK

  42. POST for Reference: • What can WEimagine doing in the our community--including people our organization serves--to • spark awarenessof energy efficiency practices and why energy efficiency matters, and • invite individual commitment to experiment with new practices and creating new habits? • How can we make this (these things) happen? • What are the first next steps toward getting there? • Who will do what by when? • How will we hold ourselves accountable? How do we put the campaign materials to work? How do we build energy education into the offerings we design/implement? How do we engage people in the process of change? Nebraska Energy ASSISTANCE NETWORK

  43. Changing Minds Changing Behaviors Mary Ferdig President and CEO Sustainability Leadership Institute mferdig@sustainabilityleaders.org Nebraska Energy ASSISTANCE NETWORK

  44. Nebraska Energy ASSISTANCE NETWORK

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