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PASSION AND HUMAN CAPITAL AS THE ENGINE OF ECONOMIC GROWTH. MAPEI KFT. SLIDES AT WWW.PAOLORUGGERI.NET. GREAT COMPANY GREAT PEOPLE. A GLOBAL WORLD…. A) Surplus of similar companies selling similar products and services. Need to be different or unique!
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PASSION AND HUMAN CAPITAL AS THE ENGINE OF ECONOMIC GROWTH MAPEI KFT
A GLOBAL WORLD… • A) Surplus of similar companies selling similar products and services. Need to be different or unique! • B) In almost every industry, upper end niches and low cost are growing, while all that falls in the middle is shrinking.
C)INTANGIBLE ECONOMY • 2002 price: 200 millions dollars. • One single component accounts for 30% of the final price. • Which one?
Tangible Capital (visible) Intangible Capital (invisible)
INTANGIBLE FACTORS ADD THE REAL VALUE TODAY! • “Value today is added by what is around the product: by the application of creativity and intellectual capital”. – Tom Peters
MENTAL (YOUR IMAGINATION) B) MATERIAL (THE REALITY YOU LIVE)
4) ACCEPT RESPONSIBILITY! INTERNAL CONTROL EXTERNAL CONTROL
5) STUDY/TAKE CARE OF YOURSELF • “Millionaires have asystem and the know-how to restore their enthusiam and energy when they lose it.” – Thomas Stanley • If you want things to change, the first one who has got to change it’s you.
1) DO THE REAL HARD WORK 2) CONFRONT THE BRUTAL FACTS3) DREAM (have a goal)!4) ACCEPT RESPONSIBILITY! 5) STUDY6) TAKE CARE OF THE PRICELESS COMMODITY
FOR MORE INFORMATION • www.paoloruggeri.net