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Town Hall Meeting – May 25, 2011 Special Olympics World Summer Games ATHENS 2011 SUMMARY. Thank You!. World Summer Games Overview. Comparing the Olympics/Paralympics. 2004 Paralympics. 2004 Olympics - Athens. # Athletes 10,625 # Countries 201 # Sports 31
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Town Hall Meeting – May 25, 2011 Special Olympics World Summer Games ATHENS 2011 SUMMARY
Comparing the Olympics/Paralympics 2004 Paralympics 2004 Olympics - Athens # Athletes 10,625 # Countries 201 # Sports 31 Budget 8.9 Billion Euro # Athletes 4,000 # Countries 135 #Sports 18 # Medals Presented 1,416 2011 Special Olympics Athens # Athletes 6,261 # Countries 168 # Sports 23 Budget 68 Million Euro
Global Youth Activation Summit Walking first in the Opening Ceremony
Meeting special guests Sharing experiences Sharing cultures
Presenting at the Hellenic Parliament Bowling with Mattel Visiting the Acropolis Playing Unified Sports
Youth Empowerment Breakfast Wear the Laces Interviewing Athletes
New Leadership Healthy Athletes Venue Tour Global Youth Rally Cultural Celebration
Open Water Swim - They Are All Winners! Cornelia Fowler of South Africa Open Water Swimming Start Cayman Islands swimmer Andrew Smilley
Honored Guest Program 1,485 Honored Guests Attended the World Games 886Primary Guests More than 60 Special Events and Activities for Honored Guests • Launched New Engagement Opportunities • Implemented New SOI Guest Management Structure
Fans from Around the World! Zhang Ziyi, Stevie Wonder and Vanessa Williams Mario Ancic and Boris Becker…! DikembeMutombo and Vlade Divac Dr. Jill Biden First Ladies of Poland Minister of Timor Leste Hussein Fahmy Adriana Behar and Romario Unicef Director Anthony Lake His All Holiness Bartholomew I
Unique Engagement Opportunities Special Olympics Conversation Series • 320 Guests engaged in morning discussions • Recommendations for actions delivered to the SOI Board Unity Sports Events • 196 Guests Participated in 24 Unity Sports Events • $127,783 Raised to date through online fundraising to support the movement…and growing!
After-Action and Follow-up • MVP Fans Survey • All-Star Fans Survey • Relationship Managers internal Survey • Gifts and Thank-You Letters going out to all All-Star Fans • Continuation of monthly Guest Management Meetings …and on to the next World Games…. • ….2013 SOWWG List Development beginning! • Save the date letters going out in the Fall
Communications TODAY Show , SO Team USA on July 4th: National Viewership: 4,457,429; National Publicity Value $690,901 • 890 accredited press • Daily tip sheets, releases, advisories;several major press conferences • April – July: +15,000 global news articles • Video by host broadcaster on +10 global networks to millions of viewers • In hours after OC sent +20 customized video packages to global media for additional broadcast news CNN – June 14th : National Viewership: 1,885,697National Publicity Value $122,570 July 4th: National Viewership: 534,568National Publicity Value $34,746
Communications • Sorted through estimated 20,000 photos • 16 e-newsletters written & distributed • Sent to +5000 people • GMS Results posted on website for first time • First World Games to fully integrate social media: • Facebook: +25,000 new fans +20,000,000 post views • Average 500 tweets/day • + 500% increase in blog mentions according to Nielson data • Google Trends showed “Special Olympics” at it’s second highest search volume index in last 7 years
Please Welcome Patrick McClenahan Chairman, LA Bid Committee 2015Special Olympics World Games
Global Ambassador Announcement ~ Michael Phelps ~