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LEGGAGE_ Launch Strategy V3

LEGGAGE is a revolutionary laptop case with massage exterior surface. It is primarily designed for long distance business travelers. Read more at: http://www.leggage.com/

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LEGGAGE_ Launch Strategy V3

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  1. Introduction to LEGGAGE™

  2. What is LEGGAGE™ • LEGGAGE is a revolutionary laptop case with massage exterior surface • LEGGAGE is primarily designed for long distance business travelers • The massage surface allows up to 9 different massaging and foot rest positions • LEGGAGE is made of durable and light weight polycarbonate shell, polyester and neoprene pockets • A video of LEGGAGE™ in use can be found in LEGGAGE Facebook page which can be accessed by clicking Facebook icon on website

  3. LEGGAGE™ Vision • Our vision is to think “outside the box” and create innovative yet simple solutions that make a difference in everyday life • Everyone knows how uncomfortable long distance travel can be and it is this problem that inspired us to find a solution • LEGGAGE™ has been in development phase for more than 2 years and we are now ready to launch this product • During these 2 years about 12 iterations were tested and fine tuned before the current LEGGAGE™ design was finalized

  4. Following are four key features of LEGGAGE™ 1. Massaging Surface2. Stylish and Sleek Design3. Comfort4. ProtectionEach of these features are described in detail in the next few slides Key Features

  5. Key Feature 1: Massaging Action • Unique ergonomic design with massaging surface to provide relaxation and improve blood circulation • Ideally suited for long flights and long sitting position • Allows 9 massaging positions • Individuals will have fun playing with these positions during long flights • Is a travel buddy during a long flight !

  6. LEGGAGE in Use during Flight

  7. Feature 2: Aesthetics • Eye catching, sleek and stylish laptop case • Elegant surface finish • Business individuals will feel proud to carry into boardroom meetings • Aesthetically modern and sleek looking • Analogy: IPAD; Excellent functionality with looks

  8. Feature 3: Comfort • Comfort: Pass through zipper pocket design to slide over carryon luggage • Makes it very convenient to carry on top of rolling luggage • Do not have to hold laptop case and carryon handle separately • LEGGAGE has total of 10 pockets to carry essentials • (including one see-through pocket for Passport and two dedicated pockets for Pens) • LEGGAGE has 4 zippers to segregate different sections

  9. Feature 4: Protection • Waterproof shell is made of durable and light weight polycarbonate • Total weight of only 3.1 pounds(1.4 kg) • Provides added protection to impact damage

  10. Technical Specifications • Dimensions • Length: 16.0 inches (41.0 cm) • Width: 12.0 inches (30.0 cm) • Depth: 5.3 inches (13.5 cm) • Weight: 3.1 pounds (1.3 kg) • Carries up to 15.6 inch laptop • Materials • Polycarbonate • Polyester • Neoprene • Leather

  11. Next Generation LEGGAGE™ • Multiple color options with different trimsand shades • Option to add battery operated heating pad with cushion for added comfort during long distance travel • Option to add battery powered massager for additional massaging action • Alternate designs to allow more massaging and leg elevation positions

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