1 / 14

Marketing

Be in your element. Marketing . Attendee profiles . Information based on 2014 surveys and registration data. Pittcon – a global event. 23% of attendees are from 87 countries outside the U.S . What is your typical role in the purchase of laboratory equipment?.

lei
Download Presentation

Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Be in your element. Marketing

  2. Attendee profiles • Information based on 2014 surveys and registration data

  3. Pittcon – a global event • 23% of attendees are from 87 countries outside the U.S.

  4. What is your typical role in the purchase of laboratory equipment? • 73% of attendees are involved in the decision making process Quality Leads

  5. Did you purchase any items or place any orders as a result of attending the Exposition? 57% placed or will placean order

  6. If you plan to buy, what is your timeframe? • Of the 57% that plan to buy, 71% plan to buy within six months

  7. Print ad campaign • Targeted Ads & Brochures • Analytical Chemistry • Food Science • Environmental Science • Life Science • Nanotechnology • Water/Wastewater • Biofuels • Pharmaceutical/Drug Discovery Emphasis on fuels, energy and petroleum

  8. Social Media & Digital Campaigns • Extensive social media & digital campaigns with Publisher Partner Program • Continued social media presence on Facebook, Twitter, LinkedIn (Pittcon Group & a company page) YouTube, Google+ • LinkedIn and Google ads, remarketing ads • Emails, digital campaigns & video • Mobile app with enhanced features for 2015 • Launch of a new 2015 website

  9. International year of light Special Exhibit Sponsor Publicity Incorporate into all aspects of Pittcon

  10. Exhibiting & Local Campaigns • Pittcon presence at relevant tradeshows • Niche local events • Drive southwest opportunities • Extensive local Louisiana marketing campaign w/focus on drive-in market • Leverage tri-state bio organization relationships • Universities & research facilities • Leverage NOLA CCVB partnership

  11. Beyond Bourbon Street. . . • Louisiana is home to legacy sectors such as chemicals and refining and emerging prospects of biofuels and food processing industries, which provide an ideal venue for Pittcon. • The region also houses emerging and expanding companies in the agribusiness and food processing industries. • As the state becomes a water management hub, the resources of academia, business & government are converging toform world-class think tanks, laboratories and research.

  12. Did you know that Louisiana • provides multiple colleges/universities with strong biotech related degree and research programs in areas such as cancer research, gene therapy, neurosciences, biostatistics, and tropical medicine • excels in the three most promising areas of biotechnological research and development: bioprocess, recombinant DNA and monoclonal antibody technology • holds the greatest concentration of crude oil refineries, natural gas processing plants and petrochemical production facilities in the Western Hemisphere • supports a dozen rice mills; seven sugar refineries; and a number of canning plants, cotton gins and meat packaging plants • has a robust, diverse agricultural base offering unique opportunities for alternative energy • houses over nine R&D facilities/Tech Parks including the New Orleans BioInnovation Center.

  13. Contact us • Comments, suggestions, questions marketing@pittcon.org 800-825-3221

More Related