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TEEN DRIVING FACTS

TEEN DRIVING FACTS. Traffic crashes are the leading cause of teen fatalities in the United States, accounting for 44% of teen deaths. Approximately 7,000 teens die each year in vehicle crashes Inexperience is the main factor in the majority of teen vehicle crashes. PROGRAM OVERVIEW.

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TEEN DRIVING FACTS

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  1. TEEN DRIVING FACTS • Traffic crashes are the leading cause of teen fatalities in the United States, accounting for 44% of teen deaths. • Approximately 7,000 teens die each year in vehicle crashes • Inexperience is the main factor in the majority of teen vehicle crashes

  2. PROGRAM OVERVIEW • Created in 2003 • Partnership with the Governors Highway Safety Association (GHSA) • Developed by a team of safety experts

  3. PROGRAM OVERVIEW (Continued) • DSFL helps newly licensed drivers improve skills in four key areas: 1) hazard recognition, 2) vehicle handling, 3) speed management, and 4) space management • Primarily web-based with on-line learning modules, quiz and interactive games • Free educational materials • Documentary for public television • Summer driving camp and ride & drives held across the country • Exhibits at various conferences

  4. FOUR AREAS • Experts have identified four skill areas teens lack and as a result are factors in 60% of teen vehicle crashes as: - Hazard Recognition - Speed Management - Space Management - Vehicle Handling Driving Skills for Life primarily focuses on these four areas

  5. WEB BASED PROGRAM

  6. ABOUT THE WEBSITE • Reaches teens across the country • Learning modules • Safe driving video games • Tips for teens and parents • Eco Driving • Parent section • Educator section • Contests • Available in Spanish

  7. EDUCATIONAL KIT • Sent to every public, private and parochial high school in the United States • 30 Minute training DVD • Lesson plan • Letter to the educator • Letter to parents • Brochures

  8. RIDE & DRIVES • Conduct three to four a year • Two days = Four sessions of 75 students • Each session = four hours • Hands-on accident avoidance exercises • Taught by team of professional driving instructors

  9. ANNUAL SUMMER CAMP • 2006 – First camp at Michigan Proving Ground, Romeo, MI. • Over 600 teens and parents attended • Motivational speakers such as Lem Barney

  10. CONFERENCES AND EVENTS • Lifesavers National Conference • GHSA National Conference • Student Leadership Services Conference • MADD National Conference • FFA National Conference • NAACP Career Day • Arab International Festival • National Council of La Raza • Organization of Chinese Americans National Conference • African World Festival • Youth in Engineering and Science Conference

  11. HIGH SCHOOL ASSEMBLIES • Show Driving Skills for Life video segments • Prizes throughout assembly • Host safe driving game show • Grand prize, such as an iPod or Sony PSP

  12. 2007 ACTION PLAN

  13. STATE STRATEGIES • Target specific states where either: - Ford Motor Company Fund has existing relationship - State has contacted Ford Fund requesting DSFL activities - Areas with problematic teen vehicle crash trends

  14. SACRAMENTO, CA RIDE & DRIVE/EDUCATIONAL PROGRAM • January 31 – February 1, 2006 • Seven high schools (300 students) from the Elk Grove School district • Follow-up educational program • The Simulator – Driving simulation transporter

  15. METRO CITY GROUPTHE SIMULATOR

  16. METRO CITY GROUPTHE SIMULATOR • Teen driver simulator transporter • Southern, CA high schools • Greater LA Auto Show, Los Angeles Convention Center, Dec 1-10, 06 • California Highway Safety Seminar, UC Irvine – Feb 14, 07 • 5 NHRA National Events - Las Vegas April 12– 15, Seattle July 20-22, Sonoma July 27-29, Las Vegas Oct 18-21 Pomona Nov 1-4 • 2007 Los Angeles Angels Fan Fair, Anaheim California, Feb 10-11, 07 • 2007 NASCAR California 500, California Speedway, Feb. 23-25 • 2007 Youth Expo, OC Fair & Exhibit Center, April 27-29, 07 • 2007 Del Mar Fair, Del Mar California, June 8-July 3, 07 • 2007 Huntington Beach Fourth of July Festival, July 4, 07 • 2007 California Trucking Association, “Trucking for Kids”, Sept. 23, 07 • SEMA Show, Las Vegas Convention Center, Nov 7- Nov 10, 07

  17. TAZEWELL COUNTY, ILRIDE & DRIVE/EDUCATION PROGRAM • 15 teen vehicle crash fatalities in the past 1.5 years • Program Launch: - March 13, 2007 - Tazewell County High School Teen Conference/Teens Unlimited - Celebrity spokesperson • Ride & Drive – May 4th – 5th • Essay contest/School Public Awareness Campaign

  18. NASHVILLE, TNRIDE & DRIVE/EDUCATION PROGRAM • Ride & Drive – April 19th – 20th, 2007 • Follow – up educational program (TBD)

  19. POTENTIAL ADDITONAL STATE GRANTS • Connecticut • Delaware • Michigan • New York • North Carolina • Rhode Island • Wisconsin

  20. PITTSBURGH PARTNERSHIP“TAKING THE LEAD” • Partnership: - KDKA (a Pittsburgh CBS Affiliate) - Ford Motor Company Fund - Westfield Insurance • Television PSAs, including a 2007 Super Bowl PSA • High School High-Q • 2007 Summer Camp • DSFL Educational Component

  21. KDKA PARTNERSHIP LOGO

  22. SAFE SMART WOMEN (S2W) PARTNERSHIP • Car care and maintenance targeted towards teenage females • Four car care/maintenance videos - Available in English and Spanish • Car Care Module – Teaches others how to conduct a car care clinic • Sponsor six Car Care Clinics

  23. PARENTS FOR STUDENT SAFETY EMPLOYMENT STANDARDS (PASSES) • Reaches 50 schools, 35 school districts, 6,000 students • Teaches students important workplace safety information • Students win prizes and gain extra credit for completion of Driving Skills for Life learning module and a passing score on the safe driving quiz

  24. DETROIT FREE PRESSHIGH SCHOOL JOURNALISM PROGRAM • Students write on topic of safe driving • Top student essay from each school receives prize • Top three student essays overall receive additional prize • Participating high schools receive a reward

  25. 2007 SUMMER CAMP • Pittsburgh, PA • Part of KDKA partnership program, Taking the Lead • Over 600 parents and teens • Three full days of hands on experience for participants • Additional sponsors

  26. HOW TO GET INVOLVED • Encourage teens and parents to visit web site • List www.drivingskillsforlife.com and the DSFL hotline, 1-888-987-8765, in your communication materials • Identify and forward materials to schools or community organizations • Identify and share information with local governmental agencies, police/fire departments • Work with Ford Fund to create a unique DSFL program

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