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Berliner Communications, Inc.’s Consulting of Sprint PCS’s EVDO Project

Berliner Communications, Inc.’s Consulting of Sprint PCS’s EVDO Project. By: Anil Cheerla Ngoc Dang Ehren Hollander. Background of BCI. Incorporated in 1995 Headquartered in New Jersey with offices in Maryland, Texas, and Florida

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Berliner Communications, Inc.’s Consulting of Sprint PCS’s EVDO Project

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  1. Berliner Communications, Inc.’sConsulting of Sprint PCS’s EVDO Project By: Anil Cheerla Ngoc Dang Ehren Hollander

  2. Background of BCI • Incorporated in 1995 • Headquartered in New Jersey with offices in Maryland, Texas, and Florida • Wireless communications consulting, project management, and construction • Client list: Sprint, Nextel, T-Mobile, etc. • Revenues between $25-30 million

  3. Background of BCI (cont’d) • Recently became a publicly traded company in February, 2005 • Present boom in wireless telecom market leading to new work especially in the consulting field

  4. EVDO Project • Overall Objective: to add signal capacity to their subscribers • Allow more subscribers to make calls in a given area • Increase signal to reduce dropped calls • Increase technology to provide better service through signal and phones • Secondary Objectives: • Strategically position Sprint as the #1 wireless service provider in the DC-Metro area • Increase marketability due to better technology

  5. Problem Statement • Sprint PCS has asked BCI to consult on the EVDO project • With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its benefit • A possible of 25 alternatives to choose from

  6. Objectives Individual Objectives: Revenue Usability Impact on Present Market Strategic Risk Reduction Capital Investment Demographic Concerns • As a whole, the EVDO project is designed to strategically position Sprint to be the #1 wireless provider in the country

  7. AHP Hierarchy

  8. AHP Model for BCI

  9. Pairwise comparisons

  10. Priorities with respect to goal

  11. Priorities without Usability Objective

  12. Priorities without Capital Investment Objective

  13. Priorities without Usability & Capital Investment Objectives

  14. Head-To-Head Comparison (example)

  15. Alternatives • 25 potential projects in the DC-Metro market • Some must be accomplished and some can be done partially • $2.5 million to gain the most benefit from the 25 projects • DC03XC087  only a name; does not show any preference or ranking

  16. Goal • To maximize the benefit of the given alternatives • Observation of objectives • Observation of constraints • Observation of dependencies • Observation of budget

  17. Intensity Ratings (example)

  18. Model Specifications

  19. Expected contribution of each alternative to each covering Objective

  20. Alternatives Vs Priorities

  21. Resource Aligner set with Base Case

  22. Resource Aligner without Base Case

  23. Dependencies

  24. Dependencies Report

  25. Risks

  26. Increasing Budgets

  27. Constraint Sumamry

  28. Benefits Vs Costs

  29. Model Inconsistencies

  30. Optimized Results

  31. Relevancies in this Solution

  32. Benefit/Cost Analysis

  33. Synthesis of Alternatives with respect to Goal

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