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The Evolution of the Programming Department

The Evolution of the Programming Department. Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey. Evolution in Action. KQED Timeline . 2000 4 people, 2 channels (pre-digital) 2003 4 people, 6 channels (digital begins) 2005 7 people, 8 channels (KTEH merger)

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The Evolution of the Programming Department

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  1. The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey

  2. Evolution in Action

  3. KQED Timeline • 2000 4 people, 2 channels (pre-digital) • 2003 4 people, 6 channels (digital begins) • 2005 7 people, 8 channels (KTEH merger) • 2009 5 people, 7 channels (layoffs) • 2010 more change coming…

  4. KQED Programming Department

  5. Program Director • Schedule 5 channels • Produce Imagemakers • Determine program promotion priorities (on air and magazine) • Grid and production meetings • Ratings reports and analysis

  6. Traffic Director • Order, dub, ingest programs • Time and segment programs • Schedule refeeds • Solve technical and automation issues • Main contact with master control

  7. Traffic Coordinator • Enames, listings, Comcast VOD • Assign recordings • Coordinate with local productions • Ratings, promo, purge list, FCC reports • Tape library and log backup • Main contact with pledge

  8. Log Coordinator 1 • Schedule promos & underwriters on KQED • Produce underwriting spots

  9. Log Coordinator 2 • Schedule promos and underwriters on KTEH, World, Life and Kid channels

  10. Timesaving Tools • Protrack program coding & ratings reports • Protrack template scheduling • Protrack schedule from PBS feed option • Protrack promo flights • PTPA schedule buddies • APT / ITVS monthly newsletters

  11. Change is the New Normal

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