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Katrina Whitecavage Lauren Libor Caleb Svendsen Brent Jackson

Katrina Whitecavage Lauren Libor Caleb Svendsen Brent Jackson. Why Australia?. Lauren Libor. Located in Pacific Ocean Independent Western democracy 20 Million in population Urbanized- 70%! Major cities: Sydney, Brisbane, Melbourne

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Katrina Whitecavage Lauren Libor Caleb Svendsen Brent Jackson

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  1. Katrina Whitecavage Lauren Libor Caleb Svendsen Brent Jackson

  2. Why Australia? Lauren Libor

  3. Located in Pacific Ocean Independent Western democracy 20 Million in population Urbanized- 70%! Major cities: Sydney, Brisbane, Melbourne Eastern/Southeastern coasts heavily populated Description of Australia

  4. Agriculture Mining Farming Tourism Manufacturing: 84% of imports Australia’s Industries

  5. Stunning natural beauty One of the cultural centers of the world Prime beaches draw surfers from around the world Stable, growing economy Strong government High standard of living What Makes Australia Unique?

  6. Sydney Opera House

  7. Australia has an established “coffee culture” New image for Australia Large shopping centers and urban areas Strong economy: luxury spending is still common Perfect match for consumers because of unique sensory experience Appeals to the Australian culture Why Kangaroo Koffee?

  8. The kangaroo Market Katrina Whitecavage

  9. Customer Analysis

  10. “The people of Australia believe in living their life to the fullest.” Australians enjoy a relatively affluent lifestyle Sixty-seven percent of Australia is composed of people ages 15 to 64. Sydney is home to four major universities The Customer

  11. Australians consume 2.4 kilograms of coffee per capita annually Coffee slang, including “skinny cap” and “babycino” The Customer

  12. Coffee Parties! • Rock’s Aroma Festival • A festival just to celebrate coffee in Sydney • Millions come out to try coffee from many vendors

  13. Competition

  14. Starbucks Strengths: • “finest coffee experience” • $400 million in revenue • internationally known • household term synonymous with the word “coffee.” • partners with Telstra Weaknesses: • mass-produced, machine-made coffee • lack of personalization • Starbucks closed 2/3 of their stores, 61 locations • “grab and go” mentality

  15. Gloria Jean’s Strengths: • “Australia’s premier provider of specialty coffees… the ultimate coffee experience” • largest coffee company in Australia • friendly, neighborhood feel • respected, established, dynamic, and experienced Weaknesses: • atmosphere is very homey and country-styled

  16. Bambini Espresso Bar, in the business district of Sydney • Ibiza Café near the coast • Both have the distinctive advantage of being locally owned and tailored to a specific group of people in Sydney • Established customer loyalty Other Competition

  17. What makes us Special? Caleb Svendsen

  18. “Rustic” Feel, Incorporating “Australian Outback” Design Elements Modern Amenities Warm Colors A Fountain as the Centerpiece An “Oasis of Refreshment” Competitive Advantage

  19. Focus on Espresso • Personalization Options • A Variety of Baked Goods for Every Taste • Fresh Muffins, Pastries and Scones Every Day • Free Wireless Internet • Partnering with Local ISP Telstra • Pleasing Design • Clean and Open, Visually Interesting • Relaxing Environment • Comfortable Lounge Areas Strengths and Features

  20. Attract Skilled Baristas • Gain “Regulars” • Differentiation Based On: • Superior Product • Convenience • Unique Atmosphere • Creating a “Coffee Experience” Product Strategy

  21. Return on Investment& Conclusions Brent Jackson

  22. Revenues per Item (5 yrs.)

  23. Operating Profits (5 yrs.)

  24. Australia is an attractive market for makers of gourmet coffee drinks There is significant competition, but it is not insurmountable Australian coffee drinking patterns are ingrained, and adaptations must be made to suit their preferences Conclusions

  25. Purchase three local coffee shops in Sydney Australia to establish the Kangaroo name and clientele Invest approximately AU$50,000 in each of the coffee shops to convert them to Kangaroo style Engage in advertising to popularize the new locations Consider future expansions based on the success of the first three locations Recommendations

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