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Motivating & Retaining Good Employees. Importance of Loyalty. Loyalty affects employee behavior 81% of employees deemed loyal are likely to execute your company’s strategy in their daily work just 38% of those who are not loyal say they will do the same
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Importance of Loyalty Loyalty affects employee behavior • 81% of employees deemed loyal are likely to execute your company’s strategy in their daily work • just 38% of those who are not loyal say they will do the same • 92% of loyal employees indicate they work to make your company successful • compared to just 49% of disloyal employees The Walker Loyalty Report for Loyalty in the Workplace, 2007
The State of Loyalty • 34% truly loyal employees • unchanged from ‘05 • 36% are high risk • not committed to the organization and are likely to leave within two years • +2 ppts since ‘05 • 30% are “trapped” • afraid/unwilling to leave • Loyal • High Risk • Trapped • Years 3-6 are crucial for retention The Walker Loyalty Report for Loyalty in the Workplace, 2007
Relationship Between Ethics and Loyalty • 63% of all employees agree their company is highly ethical • 57 percent believe their senior leaders are ethical • 91% of truly loyal employees believe their organization is highly ethical • compared to just 35% of employees in the high-risk category • 89% of truly loyal employees feel their senior leaders have personal integrity • while just 31% of high-risk employees feel the same The Walker Loyalty Report for Loyalty in the Workplace, 2007
How to Gain Loyalty • No clear way to win loyalty with new employees • As employees’ tenure grows so does their clarity on loyalty issues • Five most important drivers of loyalty: • fairness at work • care and concern • trust in employees • feeling of accomplishment • satisfaction day-to-day • Three most important in terms of reward: • increased paycheck • work/life balance • and as employees physically age – managing healthcare costs Harris Interactive on behalf of Adecco USA 2007
Employees Will Come to Leaders with Their Own Action Plan • More money • Positioning themselves for a raise • they will demand clarity on what they need to accomplish • Work/Life Balance • If you as leaders don’t promote it, they’ll set their own agenda • recognize what is important to your employees • Manage personal healthcare costs • What preventative measures can your company provide to keep your employees healthy? • benefits to company include increased loyalty, reduction of healthcare costs and productivity downtime • Career Path • How does your employee’s path compare to yours for him/her?
Recognition and Reward Someone will always pay more than you • Solely increasing pay is never the best answer • Individual recognition is the best feel-good thing you can do -- and one of the cheapest • Create a Culture of Trust, Fairness and Communication “Breaking Down Class at the Greenbrier” Bruce Rosenberger, VP Human Resources, The Greenbrier Resort & Spa
Absorb What is your employee’s first week of work like? • Projects are waiting, jump on ‘em • Sam from HR is going to talk to you about process • I’ve asked Pat to take you to lunch to get you familiarized with the office • What, we have a new employee? • A sponge: Absorbs critical information from carefully planned orientation
Question Circle of Motivation & Retention
Question • New employees or newly promoted employees need to question in order to learn • Create a culture of open communication, mentorship and discovery Registry Collection example: On the phones in the res center
Participation Circle of Motivation & Retention
Participate • Employees want to have a role in company strategy • Just ½ of all employees feel senior leaders communicate strategy well and make good decisions • And worse, only 40% of employees feel their senior leaders inspire them • Conversely, 90% of employees who had even a small hand in creating the strategic plan expressed a sense of pride in working for their company and their leader “It is easier to buy into something you helped create”
Grow Circle of Motivation & Retention
“Challenge” Growth Good employees will become bored • Challenge them internally before they seek it externally • Ask for their opinions • Deploy for special – important - projects Bruce Rosenberger, VP Human Resources, The Greenbrier Resort & Spa
Teach Circle of Motivation & Retention
Employee to Teacher • Huge measure of success is employee who becomes the teacher for the next class of employees • You have succeeded as a leader by moving your best employees to this phase This completes the circle of motivation and retention for one and starts if for another
Priceless Employees Employer