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How Important Is Creativity in Advertising?

Checkout https://leighbarkerblog.wordpress.com/2018/10/11/how-important-is-creativity-in-advertising/ and explore why creativity is an important factor deemed the soul of both advertising and branding.

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How Important Is Creativity in Advertising?

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  1. HOW IMPORTANT IS CREATIVITY IN ADVERTISING?

  2. Advertising And Branding Creativity is an important factor deemed the soul of both advertising and branding. It is due to the impact of creativity which gives meaning to a commercial message. The significance of message about products and services makes the advertising more expressive and impactful. Integrating creativity into advertising is the most efficient way to create long-lasting and memorable impressions on target audiences.

  3. Factors to consider for measuring the creativity of an ad campaign In order to engage today’s audience, you have to present creativity on their plate and as there so many advertisements out there that it becomes difficult for viewers to remember them all. Thus by creating advertisements that uniquely convey the required message to the audience, you can generate a sense of interest and encouragement around your products/services.

  4. ORIGINALITY This factor plays a crucial role in making your ad stand out from the crowd. By including unique and interesting elements in your ads and avoiding common and obvious ideas, you can not only grab but also retain the attention of your audience.

  5. Here Are A Few Questions to Ask Yourself to Ensure Originality And Creativity of Your Ad • Is your ad out of the box? • Is it easily distinguishable from other ads in the market? • Does the ad serve the purpose it is created for?

  6. FLEXIBILITY: Link your product to different applications or ideas for making your advertising campaign more creative and constructive. For instance, if you are promoting a multi-utility furniture, show all the ways in which the product can be used to ease consumer’s life.

  7. ELABORATION: Sometimes, in an attempt to be creative and useful, advertisers include too many elements in their marketing campaigns, only to overwhelm the readers. Advertisements should always uncover the main idea behind the ad without confusing audiences with double thoughts or too much information.

  8. ARTISTIC VALUE: Ads that are aesthetically appealing possess high levels of artistic value. Make sure your ad is visually/ verbally distinctive to be able to attract most of the audiences. A combination of originality and elaboration generate best sales, as per the survey, but try not to go overboard with your creativity. Understanding these essential aspects of advertisement will assist you in creating more creative and productive adverts in the future.

  9. Disclaimer: Prepared by Leigh Barker West Pennant Hills, MWC Group, Accountant, Portfolio Finance, Gordon and Tangible Assets. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance.

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