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SEMINAIRE DECOUVERTE DES ORGANISATIONS. M. SEGALLA, Ph.D. Aurélia Monnier Giulia Marini Othmane Mrabet Caroline Lagayette. « BEST IN France » JP MORGAN. WHY JPMORGAN ? AN AMERICAN GIANT A GOOD RANKING WHY BEST IN France ?
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SEMINAIRE DECOUVERTE DES ORGANISATIONS M. SEGALLA, Ph.D. Aurélia Monnier Giulia Marini Othmane Mrabet Caroline Lagayette
« BEST IN France » JP MORGAN • WHY JPMORGAN ? • AN AMERICAN GIANT • A GOOD RANKING • WHY BEST IN France ? • How did we collect the information : Benoit Lebizay, JPMorgan VP
JP MORGAN AND THE FRENCH FINANCIAL MARKET • Structure of the French Financial Market : • History • Mergers &Acquisitions • Great Competition . .
What are the different services proposed by JP MORGAN INVESTMENT BANK PRIVATE BANK ASSET MANAGEMENT RETAIL BANK
THE MAIN COMPETITORS • FRENCH FIRMS: BNP PARIBAS /SOCIETE GENERALE CREDIT LYONNAIS OTHERS : GOLDMAN SACHS / MORGAN STANLEY ROTSCHILD BANK /DEUTSCH BANK /LEHMANN BROTHERS …….
HISTORY OF THE ORGANIZATION • JP MORGAN : 1858-2000 • A tradition of client service : • A major role in the industrialization of the USA at the end of the 19th century • Loans to States in the 19th century and in the 1980’s • A leading financial adviser for wealthy individuals
HISTORY OF THE ORGANIZATION • JP MORGAN : 1858-2000 : • A family legacy • A family banking dynasty for over a century
HISTORY OF THE OGANIZATION • JP MORGAN : 1858-2000 : • A house divided • 1935 : the Glass-Steagall act • The creation of the investment bank Morgan Stanley • The mondial expansion
HISTORY OF THE ORGANIZATION • JP MORGAN CHASE & CO : 2000-2003 • A successful merging
THE STRUCTURE OF THE COMPANY • HOW JP MORGAN INTERNATIONAL IS ORGANIZED • A matricial structure • The position of JP Morgan France • CEO : William B. Harrisson
WHO ARE JP MORGAN’S CUSTOMERS? Two main customer profiles: • Traditional customers • New customers
WHAT ARE THEIR NEEDS AND EXPECTATIONS? • Different profiles,different approaches
HOW DOES JP MORGAN KEEP ITS CUSTOMERSHIP? • JP Morgan focuses on its existing customers and on maintaining its attractiveness • The latest economical environment and its consequences
HOW DO THEY WORK? • Clients relationships: a priority • Do they match customer expectations? • A key to success?
MEETING OPPOSITE DEMANDS • Customization • Standardization
WHY IS THE FIRM SUCCESSFUL IN FRANCE ? • A POWERFUL GROUP INTEGRATED INTO A VERY LARGE NETWORK OF FIRMS • JPMORGAN HAS A GOOD REPUTATION IN FRANCE THANKS TO HISTORICAL AND ECONOMICAL FACTORS
WHY IS THE FIRM SUCCESSFUL IN FRANCE ? • THE MERGER: JPMORGAN + CHASE MANHATTAN BANK + FLEMMINGS • A NEW STYLE OF MANAGEMENT: THE COMBINATIONS OF DIFFERENT STRATEGIES
THE BAD ASPECTS OF THE FRENCH MARKET • THE SOCIAL LAWS AND CONSTRAINTS IN FRANCE SOMETIMES DISCOURAGE THE FIRM FROM TAKING RISKS
THE BAD ASPECTS OF THE FRENCH MARKET • THE NECESSITY OF A PARTICULAR APPROACH: CONSENSUS
CONCLUSION • « JPMORGANCHASE COULDN’T POSSIBLY AVOID BEING IN FRANCE », AS B.LEBIZAY SAID • A GREAT SOURCE OF CREATIVE MINDS