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AIMS (WHY?) CONSTRUCTION of knowledge in B&M through critical thinking

AIMS (WHY?) CONSTRUCTION of knowledge in B&M through critical thinking DECISION-MAKING in B&M in real-life situations OBJECTIVE (WHAT?) Sharing ideas with other and listen to learn from what peers think. REAL LIFE SITUATION. Booking a ticket online

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AIMS (WHY?) CONSTRUCTION of knowledge in B&M through critical thinking

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  1. AIMS (WHY?) • CONSTRUCTION of knowledge in B&M through critical thinking • DECISION-MAKING in B&M in real-life situations OBJECTIVE (WHAT?) • Sharing ideas with other and listen to learn from what peers think

  2. REAL LIFE SITUATION • Booking a ticket online • Shock ! Fares have inflated significantly in India (2012) • Double check with travel agents – find all fares to most sectors are unaffordable! Possible Reasons give by agents • Closure of KFA • Absence of government intervention

  3. MEDIA - REFLECTING THE EMOTIONS OF CONSUMERS’ ANGST AT THE HIKE IN PRICES SOULTIONS?

  4. Solutions….. Grouping You will play the role of members of the Aviation Ministry (Government of India) • 1. Who will you choose to satisfy? • 2. Why? • 3. What is your action plan as the Indian Government GUIDING QUESTION – ‘TO WHAT EXTENT ISTHERE ROOM FOR BOTH EMOTION AND LOGIC IN THIS DECISION? (page 7 B&M subject guide) 10 minutes

  5. Reflection • I believe that _______________________ and I believe in________________________________ • I am certain that_________________________________

  6. Linkages… Construction of knowledge in B&M • Emotional knowledge – intuition, empathy, (marketing) greed (growth), anger, fear (HRM)? • Logical reasoning – investment appraisal? • Perception and feeling – marketing, advertising, product development? • Language – communication, advertising, promotion? Which is most important in business?

  7. UNIT LINKAGES • Role of external influences on businesses • Macro-economic factors • Socio-cultural factors • Rivalry amongst existing firms • Government policy - PPPs

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