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“ Key ”word Research

“ Key ”word Research. Just Two Thoughts. Operation & Resources. Info & Audience. Industry/Keyword. Search Engine & Keywords. Keywords in Past V/s Present. After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors. What & Why.

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“ Key ”word Research

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  1. “Key”word Research

  2. Just Two Thoughts Operation & Resources Info & Audience Industry/Keyword Search Engine & Keywords

  3. Keywords in Past V/s Present After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors.

  4. What & Why keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. 95% of the U.S. Internet browsing population accesses search engines each month. U.S. online population makes an average of 37 search engine visits per person per month.

  5. Search each search term relevant to business. • Number of Searches • Best Search Keywords Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

  6. Types of Keywords • Singular & Plural • Strong (High Volume) • Weak (Low) • Global • Local • Misspelled • Seasonal • Long Tail

  7. Keyword Mapping • Primary Keywords (Optimize for your Home Page) Single Page website • Secondary Keywords (optimize for products/services Pages) Multi-Page Website

  8. Long-Tail Keywords • Benefits: • Easier to rank • More Targeted Visits • Help you build website authority & trust • Raise Traffic with relevant Keyword Grouping

  9. Logical • Is Google a Boy or a Girl?

  10. Time for Research Google Adwords>>Tools & Analysis>> Keyword Planner

  11. Keyword Planner

  12. Evaluate with Google Trend Validate Opportunities Keyword v/s Time Line – Google Trend Top 5 Searches In India for 2013

  13. Evaluate Topic Popularity • Know the trending topics from twitter • From reddit • From google+ • Google Trends

  14. Competitive Analysis Metrics that follow on your Competitor: Page Title Content On Page Tags Backlinks Anchors Backlink Types Total Visits/Unique Visitors

  15. Keyword Evaluation Model Google Avg. CTR for a Rank No.1 – 18.2% Bing Avg. CTR for a Rank No.1 – 9.66% Surveyed on 170,000 Visitor behaviour

  16. Conduct Performance Audit Google Analytics Check previous months Keywords Keywords v/s visits >>pages>>pageviews>> bounce rate Google Webmaster Check each keyword against CTR Other SEO Tools

  17. My Fav. Keyword Tools Keywords in Brainstorm SEMRUSH Spyfu Keywordspy Ubersuggest Soovle Keyword Planner

  18. Resources http://www.seoaday.com/2011/12/keywords-101-types-of-keywords-and.html http://seo-tutorial.seoadministrator.com/ HubSpot http://blog.ubervu.com/5-ways-to-find-trending-topics-other-than-twitter.html http://www.seomark.co.uk/keyword-competition-analysis/ http://moz.com/tools/keyword-difficulty http://connect.relevance.com/a-tale-of-two-studies-establishing-google-bing-click_through-rates http://www.seonick.net/seo-business-model/#axzz2obxiRBjF

  19. Feedback & Comments Thanks, D R Sampath sampath@i2k2.com

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