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“ Key ”word Research. Just Two Thoughts. Operation & Resources. Info & Audience. Industry/Keyword. Search Engine & Keywords. Keywords in Past V/s Present. After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors. What & Why.
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Just Two Thoughts Operation & Resources Info & Audience Industry/Keyword Search Engine & Keywords
Keywords in Past V/s Present After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors.
What & Why keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. 95% of the U.S. Internet browsing population accesses search engines each month. U.S. online population makes an average of 37 search engine visits per person per month.
Search each search term relevant to business. • Number of Searches • Best Search Keywords Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
Types of Keywords • Singular & Plural • Strong (High Volume) • Weak (Low) • Global • Local • Misspelled • Seasonal • Long Tail
Keyword Mapping • Primary Keywords (Optimize for your Home Page) Single Page website • Secondary Keywords (optimize for products/services Pages) Multi-Page Website
Long-Tail Keywords • Benefits: • Easier to rank • More Targeted Visits • Help you build website authority & trust • Raise Traffic with relevant Keyword Grouping
Logical • Is Google a Boy or a Girl?
Time for Research Google Adwords>>Tools & Analysis>> Keyword Planner
Evaluate with Google Trend Validate Opportunities Keyword v/s Time Line – Google Trend Top 5 Searches In India for 2013
Evaluate Topic Popularity • Know the trending topics from twitter • From reddit • From google+ • Google Trends
Competitive Analysis Metrics that follow on your Competitor: Page Title Content On Page Tags Backlinks Anchors Backlink Types Total Visits/Unique Visitors
Keyword Evaluation Model Google Avg. CTR for a Rank No.1 – 18.2% Bing Avg. CTR for a Rank No.1 – 9.66% Surveyed on 170,000 Visitor behaviour
Conduct Performance Audit Google Analytics Check previous months Keywords Keywords v/s visits >>pages>>pageviews>> bounce rate Google Webmaster Check each keyword against CTR Other SEO Tools
My Fav. Keyword Tools Keywords in Brainstorm SEMRUSH Spyfu Keywordspy Ubersuggest Soovle Keyword Planner
Resources http://www.seoaday.com/2011/12/keywords-101-types-of-keywords-and.html http://seo-tutorial.seoadministrator.com/ HubSpot http://blog.ubervu.com/5-ways-to-find-trending-topics-other-than-twitter.html http://www.seomark.co.uk/keyword-competition-analysis/ http://moz.com/tools/keyword-difficulty http://connect.relevance.com/a-tale-of-two-studies-establishing-google-bing-click_through-rates http://www.seonick.net/seo-business-model/#axzz2obxiRBjF
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