1 / 52

The Marketing Concept

Quiz Show Review. The Marketing Concept. The Basic Idea. To Market to Market. Break It Down. Make a Plan. Whatever. 1. 1. 1. 1. 1. 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 4. 4. 4. 4. 4. 5. 5. 5. 5. 5. Topic 1 for 1.

leiko
Download Presentation

The Marketing Concept

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Quiz Show Review The Marketing Concept

  2. The Basic Idea To Market to Market Break It Down Make a Plan Whatever 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

  3. Topic 1 for 1 Question: The ______ states that businesses must do certain things in order to make a profit. Check Your Answer

  4. Topic 1 for 1 Answer: marketing concept Back to the Game Board

  5. Topic 1 for 2 Question: The marketing concept states that businesses must do what in order to make a profit? Check Your Answer

  6. Topic 1 for 2 Answer: satisfy customers wants and needs Back to the Game Board

  7. Topic 1 for 3 Question: _________ buy the product. Check Your Answer

  8. Topic 1 for 3 Answer: customers Back to the Game Board

  9. Topic 1 for 4 Question: Who uses the product? Check Your Answer

  10. Topic 1 for 4 Answer: consumers Back to the Game Board

  11. Topic 1 for 5 Question: A market is________. Check Your Answer

  12. Topic 1 for 5 Answer: All the potential customers that have common wants and needs and are willing and able to buy. Back to the Game Board

  13. Topic 2 for 1 Question: The word market has two definitions. The second one describes it as __________. Check Your Answer

  14. Topic 2 for 1 Answer: Total sales of a product category. Ex: soft drink market. Back to the Game Board

  15. Topic 2 for 2 Question: What is target marketing? Check Your Answer

  16. Topic 2 for 2 Answer: Focusing all marketing decisions on a very specific group of people you want to reach. Back to the Game Board

  17. Topic 2 for 3 Question: Companies develop a ________ ________ in order to identify their target market. Check Your Answer

  18. Topic 2 for 3 Answer: customer profile Back to the Game Board

  19. Topic 2 for 4 Question: What is the process of companies investigating and gathering information about their potential target market called? Check Your Answer

  20. Topic 2 for 4 Answer: market research Back to the Game Board

  21. Topic 2 for 5 Question: What are 2 methods of market research that you are familiar with from class? Check Your Answer

  22. Topic 2 for 5 Answer: surveys and questionnaires Back to the Game Board

  23. Topic 3 for 1 Question: Analyzing a market by specific characteristics in order to create a target market is called _______. Check Your Answer

  24. Topic 3 for 1 Answer: market segmentation Back to the Game Board

  25. Topic 3 for 2 Question: What are the four ways to segment a market? Check Your Answer

  26. Topic 3 for 2 Answer: demographics, psychographics, geographics and product benefits Back to the Game Board

  27. Topic 3 for 3 Question: Statistics about the physical characteristics of a population are called ______, and the four main categories are____,____,____ and ____. Check Your Answer

  28. Topic 3 for 3 Answer: demographics and age, gender, income, ethnic background. Back to the Game Board

  29. Topic 3 for 4 Question: What people value, their attitudes and life-styles are known as _________. Check Your Answer

  30. Topic 3 for 4 Answer: psychographics Back to the Game Board

  31. Topic 3 for 5 Question: What do geographics, demographics, product benefits and psychographics have in common? Check Your Answer

  32. Topic 3 for 5 Answer: They are methods to segment a market. Back to the Game Board

  33. Topic 4 for 1 Question: Your strategy for marketing a product is called the ______ _______. Check Your Answer

  34. Topic 4 for 1 Answer: marketing mix Back to the Game Board

  35. Topic 4 for 2 Question: The marketing mix is known as the _____ _____. Check Your Answer

  36. Topic 4 for 2 Answer: The four P’s Back to the Game Board

  37. Topic 4 for 3 Question: Name the 4 P’s. Check Your Answer

  38. Topic 4 for 3 Answer: product, price, place, promotion Back to the Game Board

  39. Topic 4 for 4 Question: T or F Selecting an appropriate name for a new snack food is a product strategy. Check Your Answer

  40. Topic 4 for 4 Answer: true Back to the Game Board

  41. Topic 4 for 5 Question: Deciding how you will advertise a product is a _______ strategy. Check Your Answer

  42. Topic 4 for 5 Answer: promotion Back to the Game Board

  43. Topic 5 for 1 Question: What is disposable income? Check Your Answer

  44. Topic 5 for 1 Answer: What’s left of the money you’ve earned after taxes. Back to the Game Board

  45. Topic 5 for 2 Question: What is discretionary income? Check Your Answer

  46. Topic 5 for 2 Answer: What’s left of the money you’ve earned after you have paid for life’s necessities. (Fun Money!) Back to the Game Board

  47. Topic 5 for 3 Question: Product, price, place and promotion strategies: a. comprise the marketing mix b. are known as the 4 P’s c. Must all be directed at a target market in order to achieve success d. All of the above Check Your Answer

  48. Topic 5 for 3 Answer: d Back to the Game Board

  49. Topic 5 for 4 Question: Baby Boomers were born from _____ to _____ and are the _______ category of consumers. Check Your Answer

  50. Topic 5 for 4 Answer: 1948-1964 , the largest category Back to the Game Board

More Related