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LIR Portal Launch library.oneabbott.com. Posters and Table Tents. Articles and Announcements. Lake County TargetVision announcement Coming soon: March 26-30 New portal: April 2-6 Abbott Home “In Brief” announcement week of April 2 LIR portal Coming soon article, week of March 19
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Articles and Announcements • Lake County TargetVision announcement • Coming soon: March 26-30 • New portal: April 2-6 • Abbott Home “In Brief” announcement week of April 2 • LIR portal • Coming soon article, week of March 19 • Launch article on LIR portal during week of April 2 • Posters and table tents displayed during the week of April 2 and April 9 at LC cafeterias and then week of April 2 at Ross Park cafeterias • Poster display at ESC and ASC • Mailing 11x17 poster and message to LIR’s medical info contact at each affiliate (global)
Email Communications • Coming soon email to LIR customers, week of March 19 • Email launch announcement with director video and portal overview tour, week of April 9 • Newsletters, monthly news digest, training email
Café Road Show and Premiums • Cafe road show • Portal demos at LC • Promotional item giveaways featuring new URL • Pens • Lenticular coaster
Global • Ross Park • Anitha is coordinating launch activities: • TargetVision • AN newsletter blurb • Cafe visit • Poster display • Table tent display during week of April 2 • ESC • Posters display • Other activities TBD
Marketing Materials Inventory • LOB pdfs – update with new URL • Other marketing materials as needed, e.g., ProQuest Dialog handout, until all are complete • Training materials with new screen shots and URL