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Roaring Twenties

Roaring Twenties. Rise in Consumer Culture. Warm Up: Consumer Culture. Consumer Culture: a society that views the consumption of a large quantities of goods/services/resources as being positive for the economy and a source of personal happiness.

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Roaring Twenties

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  1. Roaring Twenties Rise in Consumer Culture

  2. Warm Up: Consumer Culture • Consumer Culture: a society that views the consumption of a large quantities of goods/services/resources as being positive for the economy and a source of personal happiness. • I consume (use/utilize/eat) the following products/goods on a daily basis… • I feel…when I consume (buy/use)… • One connection I can make to consumerism in the United States today is…

  3. Republicans In charge 1920-1932 • laissez-faire economics • Hands-Off (No Government regulation) • Presidents Harding and Coolidge believed “The business of America is business”

  4. Prices Drop • President Harding worked to get US out of recession • efficient government • reduced government spending • Renewed prosperity • Prices dropped for consumers (buyers)

  5. Economic Boom • New business techniques assembly linesmass production = pricesadvertising credit • Rise of new industries Automobile Mass communication: Radio and motion pictures

  6. Advertisements Partner Work • Approximately how many advertisements are in the first twenty pages of the magazines? • What products/goods or services are the advertisements encouraging you to consume (buy and use)? • Do you notice a trend in the advertisements? • What type of rhetorical devices do they use?

  7. Warm Up:Role of Advertising • Advertisers try to persuade me to buy their products by..... • I am convinced to consume products sometimes because…

  8. Economic Prosperity: Time To Buy! • Between 1923-1929 earnings/wages increased • Government Regulated: 8 hour work days, leisure time • Spending more money • Feels good to purchase  • Buying = happiness

  9. Mass Advertising • Create “needs” for new inventionsand encourage consumption. • Appealing (visually and words used) • Persuasive messages • Linked their products with qualities associated with the modernera: progress, success • 1920’s The US has the highest standard of living in the World

  10. Buying On Credit • credit: an agreement to buy something with borrowed money and pay back the loan over time. • installment buying: buyer (consumer) puts a down payment on the product and agrees to pay the remaining amount in monthly installments. If the buyer (consumer) does not make payments the seller can reclaim/repossess the product

  11. Primary Source Analysis • Read primary source #1 and annotate • According to the source, what did consumers do in the past when they couldn’t afford to buy any more products? • According to the source, what do consumers do in 1929 do when they can’t afford more products? • Why is a bill on credit larger if you wait to pay it?

  12. Primary Source Analysis • Read Primary Source #2 • According to the source, what two products did many people buy on installment (credit)? • According to the source, why would consumers have to reduce/lessen their purchases?

  13. Exit Slip • Why and how did the United States experience a rise in consumerism during the 1920’s?

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